Presenter: Neville Monks bity1234@optusnet.com.au

The art and science in creating meaningful and action orientated traffic to your Web site is becoming more sophisticated and demands ongoing management. Many developers look at all the niceties in developing Web sites such as the graphics, "splash" pages, flash, streaming media and frames without tackling the real issues of site design.

This tutorial will explore the need to assess the business strategy that underpins a site, the expectations and required outcomes from the site, the site structure and architecture. It will focus on understanding the techniques and tools to generate traffic to the site, how to achieve interaction with the site and get people coming back. Its all about site optimisation.

Biographic details:

Neville's early university qualifications were in the areas of economics, marketing and business administration and were followed by twenty-five years business experience with both large and small companies in the private and public sector. Neville is now CEO of the Brisbane based company Net@ffect Internet Marketing Solutions. Prior to this he was Director of Business Development Open Learning Institute, (TAFE) Queensland and before that he held various marketing and management positions.


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Facilitator: Mike Lean m.lean@qut.edu.au

Copyright has become a major consideration on the World Wide Web. The number of lawsuits involving intellectual property and the Web has grown startlingly in the past twelve months, with names like MP3, Napster, deCSS and Scour topping the bill, with more to come. Sooner or later anyone doing something on the web will encounter a copyright problem. Don't be unprepared! For example, publishing on the web can mean simultaneous publication in many different jurisdictions, where different laws apply. This tutorial is designed to provide basic information on copyright law as it affects cyberspace, so that both the novice and professional Web user can access the Web with confidence.

The half-day workshop begins with a quick review of the history and basics of copyright, and then examines the major issues affecting the Web, with a look at the cases that have led to the development of our understanding of how copyright law is applied in cyberspace. Participants will develop an awareness of the issues, be encouraged to develop policy for web site management, and will take away an understanding of their rights and responsibilities in the cyberspace intellectual property field.

There are no prerequisites for this tutorial, but bring your questions and particular problems to discuss.

I expect that after this tutorial, participants will:

• Understand the basic principles of ownership of copyright
• Have been exposed to the philosophies underlying copyright law
• Be in a position to locate copyright owners and negotiate with them.
• Be in a position to negotiate with publishers for the use of their own works.
• Be able to use material from the Web with an understanding of the copyright issues involved.
• Be able to put material on the Web with an understanding of the copyright issues involved.
• Have some knowledge of their own ability to influence changes in legislation.
• Approach Web copyright issues with some confidence.
• Be aware of existing and proposed legislation and treaties which affect copyright issues on the Web.
• Have an awareness of the history of court cases and decisions which affect the conduct of intellectual property matters on the Web.
  

Biographical details:

Michael Lean is the Copyright Officer for Queensland University of Technology. He has a background in teaching and media, and took on his current role twelve years ago. He has a keen interest in the development and culture of the WWW and has been a Netizen since long before Mosaic. Mike hold several teaching qualifications, as well as a Graduate Diploma in Media from the AFTRS. He has conducted copyright seminars and workshops for ALIA, ACLIS, AIMA, QUT, Sunshine Coast University, Queensland Writers' Guild, WWW7 and AusWeb, where he is a charter member. He is a member of the Australian Copyright Society, and has published a number of papers on copyright and the Web, see:

http://www.scu.edu.au:80/ausweb95/papers/ - Copyright and the Web
http://www.scu.edu.au/ausweb96/cultural/#papers - Breaking the Paper Paradigm
http://ausweb.scu.edu.au/proceedings/lean/paper.html -Trapping the Web
http://ausweb.scu.edu.au/aw99/papers/lean/ - The Tangled web of Rights: Making Sure your Website Complies with the Law

He has also testified before several Parliamentary committees on copyright, and contributes to several international copyright discussions. Mike is also a chapter contributor to the book "Going Digital" (Prospect Publishing), now into its second edition.

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Presenter: Steve Ball Steve.Ball@zveno.com

The eXtensible Markup Language - XML - is the hot topic on the Web. This language has much more to offer than simply solving HTML's problems, it heralds a new era in data exchange and access to information. This tutorial will give a high-level overview of XML and its related standards. The seminar does not dwell on the bits-and-bytes of the XML syntax, but rather concentrates on the uses of XML, the costs involved in using XML and its payoffs and benefits.

Biographic details:

Steve Ball is XML and Scripting Specialist at Zveno, Australia's only dedicated XML company. He is Chief Architect of Zveno's flagship product, the Swish XML editor. Steve has been working on XML technologies for over two-and-a-half years, and is author of the XML support packages for the Tcl/Tk scripting language. He is also author of Web Tcl Complete (McGraw-Hill) and various articles for LinuxWorld and Web Techniques magazines.


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Presenter: Nathan Bailey Nathan.Bailey@its.monash.edu.au

Monash has a multiple-award winning portal which integrates major administrative, learning and teaching systems to provide a one-stop shop for staff and students to grow and manage their relationship with the university.

Portals provide a private environment that is unique to each user -- both personalised (using information known about you, such as your department/division) and customisable (allowing you to select further content to add/remove). They increase efficiency by putting all the relevant information at the individual's fingertips in an easy to use, automatically updated, globally-accessible workspace.

This session will provide a framework for building an enterprise portal, allowing administrators and technical staff to work together in identifying opportunities to provide immediate, personal information with minimal human intervention.

It will cover areas such as a common directory (white pages) service, authentication and customisation functions, intelligent agents (which grab remote information and massage it into personal "bites" of information), career management (integrating HR functions) and integrated messaging and information management (integrating IT functions).

Biographical details:
Nathan Bailey has been involved with the Internet since 1990, and has worked both in the public and private sectors in various Internet-related roles. He has also conducted professional computer training and run his own consulting business, including appearances in the media (http://polynate.net/media/). Most recently, Nathan has been involved in the design and implementation of Monash's staff and student portal, my.monash (http://my.monash.edu/)

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Presenter: Steve Ball Steve.Ball@zveno.com

XML (eXtensible Markup Language) is the W3C's approach to a standard representation for structured information. The language is applicable to a wide range of applications, from Web pages to data exchange to other protocols and standards, such as RDF, SMIL and SVG.

This tutorial follows on from the pre-conference XML Overview session (that is, some basic knowledge of XML is assumed) by introducing the XML syntax, including Document Type Definitions. Design issues involved in creating XML-based applications, such as Web sites, are covered. Other related standards are also briefly introduced, such as XLink, XPath, XPointer and XSL.

Biographical details:

Steve Ball is XML and Scripting Specialist at Zveno, Australia's only dedicated XML company. He is Chief Architect of Zveno's flagship product, the Swish XML editor. Steve has been working on XML technologies for over two-and-a-half years, and is author of XML support packages for the Tcl/Tk scripting language. He is also author of Web Tcl Complete (McGraw-Hill) and various articles for LinuxWorld and Web Techniques magazines.


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Presenter: Steve Ball Steve.Ball@zveno.com

XML may be used in a wide variety of applications. It is the task of the application developer to make use of the data contained in a XML "document". Various tools are now available to help the developer in his/her task.

This tutorial provides an introduction to the various toolkits and techniques used by application developers to extract data from XML documents. Topics covered include SAX, DOM and XSLT. The tutorial is taught from a language-neutral viewpoint, and examples may be given in Java, Tcl and Visual Basic.

Biographical details:

Steve Ball is Chief Technical Officer at Zveno, Australia's only dedicated XML company. He is Chief Architect of Zveno's flagship product, the waX Me Lyrical XML editor. Steve has been working on XML technologies for over three-and-a-half years, and is author of the XML support packages for the Tcl/Tk scripting language. He is also author of Web Tcl Complete (McGraw-Hill) and various articles for LinuxWorld and Web Techniques magazines.


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Presenter: Rik Hall hall@unb.ca

Whether you are converting an existing traditional course or creating a Web-based, online course from scratch, this practical tutorial session will lead you through many of the steps needed in the Designing, Developing and Delivering an On-line Course. Areas covered will include:

1 - Analyzing the Context
1.1 Intellectual Development of Students
1.2 Matching Instruction to Development
1.3 Learning Styles
1.4 Dimensions of Learning
1.5 Teaching to the Different Aspects of the Learning Cycle
2 - Course and Lesson Planning
2.1 Purpose or Goal
2.2 Teaching Philosophy
2.3 Bloom's Taxonomy
2.4 Learning Objectives
3 - Selecting Teaching Techniques
3.1 Instructor Centred Methods
3.2 Interactive Methods
3.3 Individualized Methods
3.4 Experimental Methods
4 - Evaluating Teaching and Learning
4.1 What is Evaluation?
4.2 Why Evaluate?
4.3 Assumptions
4.4 Characteristics of an Effective Evaluation Program
4.5 Formative versus Summative
4.6 Factors to Consider
4.7 Academic Honesty
5 - Hot Topics re On-Line Learning
5.1 Accessibility Issues
5.2 Intellectual Property
5.3 Copyright
5.4 From the floor

This tutorial is suitable for teachers working in universities, TAFE institutes and private training organisations.

Biographical details:

Rik Hall is the Manager of the Instructional Technology Unit within the Computing Services Department at the University of New Brunswick in Fredericton NB Canada. His background includes 17 years as a classroom teacher and 14 years in distance education. He pioneered distance education in the northern regions of the province of Alberta where he developed a series of computer managed learning courses. Rik led the teams that developed many multimedia projects, including six very successful CD-ROM Computer Assisted Instruction productions. At UNB Rik was the director of distance education for five years and worked in the areas of on-line web-based learning. audioconferencing, videoconferencing as well as print-based and face-to-face distance education.

Rik has instructed on educational technologies for five universities, has presented at many international computer, educational and technological conferences, and hosts the World Wide Web Courseware Developers Listserv with 1500 members from around the world. He chairs the international North America Web web-based conference series, held every October. Last year Rik was given the "Outstanding Canadian Distance Educator" award at the ITC conference in Austin Texas.

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