Large-scale delivery of web-based university courses:

the experience of one Science Faculty

Jim McGovern, Linda Pannan and Christopher van der Craats
Faculty of Applied Science, RMIT University 

Abstract

This paper describes the experience of the Faculty of Applied Science in developing its web-based programs. In 1997, the Faculty had pockets of web-based programs, that were largely the work of enthusiastic early adopters. The great majority of staff had little involvement in on-line delivery. Barriers to greater involvement of staff were identified as technological barriers, mistrust of institutional motives, doubts about on-line pedagogy and benefits for students, and lack of resources. A strategy addressing leadership and mentoring, practical support, project funding and staff development to address these barriers was developed and implemented, with the aim of having a web-based presence for all courses by the end of 2002. The basis of this strategy is the empowering of staff to control and participate in development of their own on-line programs, rather than have it perceived as a top-down activity, divorced from face-to-face teaching. By 2000, there has been a significant increase in the delivery of web-based programs by the Faculty, and a large number of projects are ready to begin in 2001. Some useful principles for guiding on-line development have been isolated. 

The WWW & Higher Education

The World-Wide-Web (Web) has a presence on every university campus, and has already overtaken television, radio, video, and teleconferencing as the major vehicle for distance education in the USA (National Center for Educational Statistics, 1999). Like many universities, Royal Melbourne Institute of Technology (RMIT University) is embracing the Web as a means of providing new flexibility of access for both on-campus and off-campus students. This flexibility allows universities and colleges to provide better services for full-time on-campus students, who increasingly work part-time, and to provide greater access to those in remote locations and those undergoing work-based professional development.

Background to on-line delivery at RMIT

University strategic directions

In 1997, RMIT implemented an Information Technology Alignment Project (ITAP) to provide hardware and software infrastructure, and expertise to support the creation of a Web presence for all of its programs. ITAP has aimed to provide staff with suitable desktop computers, and high capacity servers and networks linking them to the rest of the university and the Internet. Learning Technology Services (LTS), the new division charged with implementing ITAP, has created a Distributed Learning System (DLS) that can deliver course material and learning activities to students through the Internet.

The institutional level framework for this implementation is shown in Figure 1. Briefly the different levels are:

The aim of the university is to have all courses at level A or B by the end of the year 2002, with some high demand and strategically important programs operating at level C.

The remainder of this paper describes how the Faculty of Applied Science at RMIT has developed and implemented its own program of on-line delivery to support the university strategy and plan. This should be of interest to other educational units, but the general approach should be of interest to other organisations undertaking major change through the application of IT to their core service delivery.

Figure 1. Framework for learning at RMIT University


The beginnings within the Faculty of Applied Science

The Faculty of Applied Science at RMIT covers the Higher Education disciplines of Applied Physics, Applied Chemistry, Mathematics, Statistics, Computer Science, Food Science, Psychology, Geospatial Science, as well as TAFE programs in Environmental and Applied Sciences, across two major campuses. The Faculty has been an early adopter, and a leader in on-line delivery, however, in 1997 at the start of ITAP, the activity and expertise was spread unevenly throughout the Faculty. A small number of courses that provided Web-based material to supplement face-to-face activity existed and were, generally, made available directly through the Web with a variety of interface and educational designs. However, less than 10% of academic staff were participating in Web-based development.

At one end of the on-line adoption spectrum, the Department of Computer Science routinely delivered lecture notes, assignments and supplementary material through web-sites, generally accessible through the lecturers' home pages. All lecturers were provided with a standard home page, or they could produce their own page. News groups were created for all courses. Publishing standards were not enforced and news groups were only loosely moderated. Some staff developed sophisticated web-based tools to facilitate education. RMIT WebLearn, an automated self-assessment environment, was developed by this Department, as were tools to submit assessment, to allocate tutorial groups, to provide results to students, and to request IT services. At the other end of this spectrum, several departments provided little on-line access to students. Staff and students in these departments used university wide computing resources for their information processing needs.

Within all departments, however, there were (and still are) on-line enthusiasts, so that in a few courses in all departments there was a significant on-line presence, often involving quite sophisticated use of multimedia.

Barriers to implementing large-scale on-line delivery

Despite the free availability of appropriate technology, over at least the last 5 years, on-line delivery has not been embraced by the vast majority of teaching staff. Reasons that we have identified as key barriers to change range over:

Technological barriers

Lack of reliability of learning technology reflects badly on courses and often generates work for lecturers (Scheponik, 1999). Staff and students who have had bad experiences with technology may be reluctant to use the technology in future programs. Further, students who have had bad experiences will be dissatisfied.

Also, the technology must be usable. Staff need to be able to learn to develop courses easily, and students must be able to access learning material without difficulty and with reasonable response times. The software to develop on-line courseware requires some expertise and considerable training, particularly in the area of science where comprehension of text-based material is assisted by the use of diagrams, animations, simulations and mathematical symbols. Further, some course and learning management tools are complex and offer a range of features. Even though a basic subset of easy-to-use functions can produce useful material, the tools often appear quite complex and are daunting to the inexperienced user. The new technology may disadvantage some staff, with those over 45 years of age being less likely to use technology, as are staff from minorities and some discipline areas (Lawlor, 2000).

Mistrust of institutional motives

Some staff fear that the real agenda for on-line delivery is to re-engineer the teaching process to reduce staffing levels, or to give management greater control of academic staff and their work (Feenberg, 1999). Some are concerned about the view expressed by influential university administrators, that higher education is a cottage industry in need of urgent reform (e.g. Duderstadt, 1999). In the past, university management have respected academic autonomy, and rarely entered the classroom. On-line education gives universities the opportunity to observe the work of staff and to unbundle their work into function and content. The unbundled functions may include content development, teaching, and assessment and accreditation. A lecturer may then become disconnected from their course and be employed only as required, with consequent loss of the discipline-based peer review of content, delivery and the continuing relevance of courses to programs. At the extreme, universities, such as the University of Phoenix, can buy in content, use part-time staff for delivery and contract out assessment and certification.

A major issue for universities and staff is ownership of material. Staff usually own copyright, with their university employer having the right to reasonable use of the material. There are examples where universities have used material without reference to appropriate academic units (Maloney, 1999). The issue for many staff is not who carries out what function in the teaching process, but that their courses are delivered as intended and the material is regularly reviewed and updated.

Pedagogical barriers and doubts about benefits to student

There are still many staff who are skeptical about the existence of suitable on-line pedagogy for at least some, if not most, learning activities (Feenberg, 1999). This is not helped by lack of evidence to support on-line delivery, nor by exposure to poor quality materials that lack interaction and simply provide passive on-line notes (Merakovsky, 1999).

Some staff are concerned that on-line delivery will lead to on-line classes being offered to the exclusion of other presentation formats. Fully on-line students miss out on the campus experience, lack opportunity to cultivate friendships and build peer networks, to have fun, and to develop other skills and desirable graduate capabilities (Merakovsky, 1999). There is also concern that students will be unable to cope with the discipline and motivation required to successfully complete their on-line programs.

Lack of resources

Australian higher education has had significant real reduction in taxpayer funding in the period 1996-2000. Academic staff carry out very demanding roles, requiring teaching, administration and research. Spare time is rare, and there are many competing demands. The time needed to initiate integration of on-line technology routinely into teaching is not available to many staff and the lack of clearly defined procedures exacerbates this.

Overcoming barriers in the Faculty of Applied Science

Some of these barriers to on-line delivery are countered by providing information and open discussion, where the focus is on benefits to students, staff and academic units. The use of more transparent development processes for on-line delivery can lead to improved clarity and content in programs, and improved student learning experiences. This can improve face-to-face teaching (e.g. Lawlor, 2000) and there is an inherently strong argument that on-line material and resources are useful as an adjunct to face-to-face classes (e.g. Cooper, 1999; Laurillard, 1993). There are those who argue that, when properly used, on-line delivery can enhance learning (Brooks, 1997; Laurillard, 1993). There also seems to be a ready and willing market for fully on-line education (Thornton, 1999). Maloney (1999) suggests that the non-traditional market served by fully on-line education in the U.S.A was largely satisfied. The success of on-line programs through Open Learning Australia (OLA) suggests that this is also the case in Australia.

Underlying the strategy of the Faculty is the view that the long-term quality of web-based programs is based on a high degree of ownership by academic staff. Too often, on-line delivery is seen as a separate exercise to face-to-face delivery, and involving different staff. In developing the Faculty approach, this philosophical underpinning is most important; it does not influence what is done, but rather the manner in which it is done. Retention of the academic's ability to influence the extent to which courses will be delivered on-line, based on pedagogical and market needs, and to determine the rate of progressive on-line developments supports this philosophy and enhances staff commitment to the on-line products.

Once there is motivation and commitment, staff still need practical assistance, such as expert advice, training and skill development, as well as time to do projects. The Faculty has a role in extending the work of LTS in supporting staff, albeit with few resources. A major thrust of the Faculty is to involve academic staff as central members of on-line delivery, in order to build on-line learning around the teaching expertise of the Faculty staff. Teaching staff who understand face-to-face teaching, and learning, in their discipline areas are a valuable resource in on-line delivery.

Implementing the Faculty Strategy

The Director of Teaching Quality (DoTQ), the Faculty IT Manager (FITM) and the Director of Information Technology (DoIT), positions required by the university, all have a role to play in facilitating on-line delivery. The Faculty on its own initiative established a number of groups to assist in this, a Flexible Delivery Leadership Group (FDLG), a Faculty Learning Resource Centre (FLRC) and the Faculty Information Technology Technical Support Group (ITAS). The Faculty also set up a range of opportunities for professional development including flexible delivery forums and workshops, and funded and facilitated flexible delivery projects.

The contribution of these activities, and the support supplied by the various Faculty groups, along with those of LTS, are summarised in Table 1: the contributions are listed against the barriers they help to address.
 
 
Technological Barriers
Mistrust of Institutional Motives 
Pedagogical Barriers/ Lack of Benefits to 
Student
Lack of Resources/ Resistance to Change/Others
LTS
  • Reliable technology 
  • Training 
  • Toolset 
  • Guidelines/ standards
  • Help desk
  • Information 
  • Research
  • Information
  • Educational design
  • Learning Technology Mentor Program
  • Project management
FLDG
  • Mentoring
  • Information 
  • Usage policy 
  • Student focus 
  • Mentoring
  • Educational design focus
  • Learning Technology Mentor Program
FLRC
  • Training 
  • Development tools (templates) & processes 
  • Specialist expertise 
  • Project management
  • Student focus
  • Clarifying procedures
  • Research
  • Information
  • Educational design
  • Education development software 
  • Multimedia Hardware
  • Working Space
ITAS
  • Reliable technology 
  • Training 
  • Toolset 
  • Help desk
     
Flexible Delivery Forums/ Work-shops
  • Assistance
  • Training
  • Information 
  • Research
  • Demonstration projects
  • Feedback from students & staff
  • Motivation
  • Educational design focus
Staff Development/ Strategic Projects
  • Tool enhancement 
  • Usability
  • Research
  • Research
  • Demonstration
  • Time release
  • Software/ hardware

Table 1. Summary of Faculty Strategy

 

Flexible Delivery Leadership Group (FDLG)

The FDLG is comprised of a representative from every Department and campus location, as well as Faculty, FLRC and ITAS representation. The founding members were the first wave of Learning Technology Mentors (LTMs), partially funded by LTS and were, generally, early adopters of on-line delivery. The role of the FDLG is to provide a direct link between all academics and Faculty flexible delivery planning. The group maintains a focus on pedagogical issues while determining student, staff and IT support requirements across the Faculty, advises on these needs, assists with flexible delivery planning and staff development planning, and act as a communication network for exchanging information across departments and locations, and between the Faculty and staff within departments.

Faculty Learning Resource Centre (FLRC)

The faculty has implemented its own priority schedule of program renewal, and through the FLRC developed a set of processes to help staff meet this schedule. The FLRC was established with a project manager/instructional designer and a multimedia developer. In 2000, another multimedia developer was added to the Centre. The aim of the Centre is to develop relationships with the staff of the Faculty and to set up resources and processes to support on-line delivery projects. The following support is provided.

The FLRC has developed a rapid development method based around a topic-based approach with supporting HTML templates, and course planning software, based on the following design principles.

A web-site built around these principles, together with discussion forums and the standard documents such as assignments and course guides provided by the DLS, produces a useful educational resource for students (e.g. Laurillard, 1993; Cooper, 1999). Topics provide a framework that can be used to build more detailed learning material. As teaching staff are able, they can embellish this framework with learning and assessment activities and aids, such as visualisation (including interactive visualisation), automated formative assessment, discussion forums, and links to supplementary material. (Courses can be started at level A and moved through to level C.) The template to support these principles (Figure 2) provides the following.


Figure 2.




A web-site can be developed in a relatively short time (a few weeks for a well documented course) by a team that includes academic staff, educational design assistance, and a web publisher. This process is outlined in Figure 3.

Figure 3. On-line Publication Process

The FLRC has created an on-line course to prepare staff for on-line development. DES101: An introduction to on-line course design which is implemented using the standard educational design and templates, and covers a range of on-line delivery issues following the strategy of putting the teachers into the position of on-line learner so that they more completely understand process.

Flexible Delivery Forums/Workshops

Part of the communication and the practical support have been included in Faculty forums. These forums provide broader perspectives on on-line delivery, and include demonstrations of approaches, celebration of staff on-line achievements, presentations of project outcomes, and staff and student panel discussions.

Early workshop aims were to enhance the IT literacy of all staff, as well as increase staff exposure to the possibilities of on-line delivery and provide some specialist skills. Current workshops include hands-on experience using the DLS and FLRC tools and processes. Often attendees are encouraged to bring their own material and FLRC staff and FDLG members assist them to create web sites for their courses.

Projects

The Faculty facilitates projects, assisting in project management and seeking funds. Notable projects include: enhancement of RMIT WebLearn, question editing and Maple (mathematical package), direct funding of the OLA project, and other on-line development projects, together with experimentation with various aspects of on-line delivery.

Applied Science Information Technology Technical Support Group (ITAS)

This group, chaired by the Faculty IT Manager and consisting of the technical support staff of all Departments, was formed with the aim of pooling information and resources in the development of the Faculty's IT resources. Previously, departments had operated in isolation, and had a range of levels of expertise and equipment. ITAP has provided funding for IT infrastructure in all departments, and ITAS helps to ensure that funds are spent wisely, lifting overall Faculty capabilities and services to staff and students.

Observations & outcomes

The Faculty has made significant progress. Within the University, it is seen to be one of the leaders in supporting the Univertsity's on-line delivery strategy. At the end of 2000, the number of courses on the DLS has risen to over 20% of the Faculty's offerings, servicing over 30% of students. Four courses are offered in fully on-line mode to on-campus students. The number of staff involved has increased to around 20%. A significant culture change has occurred amongst staff and, in 2001, the Faculty is poised to renew and deliver 30 of its most important courses in fully on-line mode.

RMIT WebLearn has been incorporated into the DLS as one of its standard tools, and this tool is being further developed to improve usability, and its integration with other DLS tools and a mathematical package, Maple.

A major initiative of the Faculty has been to provide the Information Technology major of the Faculty-wide Applied Science degree available in fully on-line mode through Open Learning Australia (www.ola.edu.au). Recently, this program has been offered in fully on-line mode through the Global University Alliance (www.gua.com). The Faculty will be extending its OLA offering to include Psychology in 2001-2.

Some of the specific conclusions drawn from our experience over the last three years are presented below in terms of how they relate to the initial barriers to adoption of on-line delivery of courseware.

Technological issues

Institutional issues

Pedagogical issues/Benefits for students

Resource Issues.

Conclusion

The task of quickly developing a great number of on-line courses is a difficult one. The task of changing culture and creating routine consideration of on-line delivery is even more difficult to achieve. We believe that success heavily depends on staff ownership of the programs, and their guidance of the development of on-line courseware. Adequate and appropriate communication, encouragement, support and recognition of effort and achievement are fundamental requirements in achieving progress. There has been good progress in the Faculty of Applied Science, with many positive signs. New staff and courses are involved in on-line delivery, whole new programs are proposing flexible delivery plans, new faces are evident at workshops, and there is generally less negative feedback. Finally, there is a feeling that we have come a long way in 3 years, and are on the threshold of greater progress in the next 3 years.

References

Brooks, D. W., 1997, Web-Teaching: A guide to Designing Interactive Teaching for the World Wide Web, Plenum Press, New York and London.

Cooper, L., 1999, Anatomy of an on-line course, T.H.E. Journal: Technological Horizons in Education, 26 (7), pp49-51.

Duderstadt, J.J., 1999, Can Colleges and Universities Survive in the Information Age?, Dancing with the Devil: Information Technology and the New Competition in Higher Education , Richard N. Katz and Associates (ed.) pp 1-25. Jossey-Bass Publishers, San Francisio.

Feenberg, A. 1999, No frills in the virtual classroom. Academe, 85(5), pp 26-31, Washington.

Laurillard, D., 1993, Rethinking University Teaching: a framework for the effective use of educational technology, Routledge, London

Lawlor, M., 2000, On-line strategies require close examination. Signal, 54(5), pp 29-32, Falls Church.

Maloney, W.A., 1999, Brick and mortar campuses go on-line. Academe, 85(5), pp 18-24, Washington.

Merakovsky, J., 1999, TechnoFile. Australasian Science, Incorporating Search, 20(4), pp 4, Doncaster, Australia.

National Center for Educational Statistics, 1999, Distance Education at Postsecondary Education Institutions: 1997-1998, U.S. Department of Education, Office of Educational Research and Improvement, NCES2000-013

Scheponik, P.C., 1999, A technology educator's view from the trenches. The Education Digest, 65(4), pp57-61, Ann Arbor

Thornton, C. Back to School, Web Style. 1999. PC World Online, pp 1-2, San Francisco

Copyright

Jim McGovern, Linda Pannan and Christopher van der Craats, © 2000. The author assigns to Southern Cross University and other educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to Southern Cross University to publish this document in full on the World Wide Web and on CD-ROM and in printed form with the conference papers and for the document to be published on mirrors on the World Wide Web.


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