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Tutorial
title: Intelligent Agents, the Internet and Electronic Commerce:
Opportunities and Applications (half day - morning)
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Presenter:
San Murugesan, School of Multimedia and Information Technology,
Southern Cross University, smurugesan@scu.edu.au
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Outline: Intelligent agents execute tasks on behalf of
an individual or organisation. They are goal-oriented, autonomous,
and may meet and interact with other agents. They have the potential
to play key roles in building and supporting a number of applications
on the Internet and facilitating electronic commerce.
They can retrieve, analyse, integrate and evaluate information
obtained online from heterogeneous information sources, and
present information tailored to individual's needs and preferences.
They promise to reduce the time to discover information and
improve quality of information.
Intelligent agents are also attractive to support many tasks
encountered in e-commerce transactions by acting on behalf of
customers, businesses and e-market participants. They can find
suitable products/services, compare prices, bargain and negotiate
deals, take part in online auctions, act as virtual human sales
agents interacting with customers and provide context-driven
information.
This tutorial will present an overview of practical applications
of agents on the Web and e-commerce domain and portray emerging
trends in this area growing importance. It will introduce intelligent
agents and present various applications with real-world. It
will also discuss some of the issues surrounding these applications
and explore the new opportunities and emerging trends in mobile
applications area.
This tutorial will be of interest to Web and e-commerce system
developers, computing and e-business professionals and researchers.
They will be able to get an insight into the promise of intelligent
agents and their current and next-generation applications.
Biography: San Murugesan is a Professor in the School
of Multimedia and Information Technology, Southern Cross University
(from 2002). During 1993 - 2001, he worked at the University
of Western Sydney (UWS), where his colleagues and he led the
efforts in identifying and developing the field of Web Engineering.
He has about 30 years experience in working in academia, research
institutions and industry. His current interests include: Web
engineering, e-business, intelligent agents, Web personalisation
and information retrieval.
He served as co-chair of the AAAI Spring Symposium on Intelligent
Agents in Cyberspace, Stanford University, 1999, and International
Workshop on Intelligent Agents on the Internet and Web, Mexico
City, 1998. He and his colleagues organised the series of the
Workshops on Web Engineering held in conjunction with World
Wide Web conference (1998-2001) and International Conference
on Software Engineering (1999, 2000, 2002).
He is a co-guest editor of the special issues of IEEE Multimedia
on Web Engineering, Part 1 and 2 (Jan 2001 and April 2001) and
a co-editor of the book, Web Engineering Managing the Diversity
and Complexity of Web Application Development, Springer Verlag,
2001.
San, an invited speaker at earlier AusWeb and other international
conferences and professional meetings, has presented many tutorials
and short courses
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