Kenneth R Deans, Senior Lecturer, Department of Marketing, University of Otago, PO Box 56, Dunedin, New Zealand, 9001. Email: kdeans@business.otago.ac.nz
Sandy von Allmen, Science Library, University of Tasmania, GPO Box 252-67, Hobart, Tasmania, 7001. Email: Sandy.vonAllmen@utas.edu.au
Web portals, survey, census, adoption, use, higher education, universities, World Wide Web.
This paper re-visits the adoption and ongoing development of portals in Australasian tertiary institutions. The work builds on a survey carried out in 2000 and reports on the increasing number of portals and their relative sophistication. The authors conducted a survey using e-mail, telephone and in-depth personal interviews. A 57% response rate was achieved and some interesting results were generated. In particular the qualitative results offer a number of useful pointers to those further down the adoption continuum. Findings suggest that outside financial and HR considerations, the key issues are customer focus and efficiencies of delivery. Associated with these are topics such as in-house drivers and competitive positioning in what is becoming a more fragmented marketplace.
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