A Case Study on a Virtual Export Trade Community

Keywords

Case Study, Virtual Community, Export Trading

Abstract

This research investigates how virtual communities take place over the web starting with the present limited usage of web technologies in the export trade arena. While computer-mediated interactions have benefited the export trade community, can technologies be more innovatively used to reap the fullest advantages? Using case study methodology, this research investigates how technologies are used and can be better exploited in the export trade arena. We have produced architecture of virtual export trade communities depicting the constructive elements contributing to effective and successful virtual communities. The research also explores and explains the impacts of underlying potential parameters influencing the virtual communities in export trade. The areas for analysis include the inherent social, cultural, political and economical factors. The results of the case study indicate that virtual export trade communities will benefit enormously when the government and traders operate virtually within an effective architecture realizing the benefits, pitfalls and influencing parameters.