Carmine Sellitto, Lecturer, School of Information Systems, Victoria University, Melbourne, 3000. Email: carmine.sellitto@vu.edu.au
Professor Bill Martin, Director Research Programs, School of Business Information Technology RMIT University, Email: bill.martin@rmit.edu.au
Website, electronic transactions, SME wineries,tourism.
This paper focuses on the adoption of web sites by Victorian regional SME wineries and reports on the results of a survey that captures some of the perceptions and views of winery proprietors. Wineries indicate that their web sites are used primarily as information delivery mediums that focus not just on wine products but also on promoting tourism. Moreover, the survey uncovers an unexpectedly high degree of winery-to-winery web site links that is unusual considering the competitive nature of the industry and could be viewed as a form of reciprocity, allowing close collaboration between wineries for tourism purposes. Wineries appear to offer a high degree of online wine sales, however, electronic transactions for many are insignificant.
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