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Export Communication Network

Darrin Vouch, Coordinator, Export Communication Network, Department of Innovation, Industry and Regional Development, Melbourne, 3001. Email: darrin.vouch@iird.vic.gov.au

Judith Moloney, Information Manager, Department of Innovation, Industry and Regional Development, Email: judy.moloney@iird.vic.gov.au


Keywords

manufacturing, export information, communications, information dissemination, e-marketing, SDI bulletins, database searching, online registration, Lotus Notes, Victorian Government.


Abstract:

The Export Communication Network (ECN) is an initiative of the Victorian State Government. The objective of the network is to distribute targeted "export" information to network members, utilising an innovative e-marketing tool for efficient communications. The ECN incorporates a sophisticated search function that allows data to be manipulated into subsets from a backend database and uses that subset to then distribute the information "sets" in the form of SDI bulletins to a targeted audience.

The ECN operates out of the Business Information & Research Unit. Introduction of the ECN is enabling us to reposition our strategy for providing knowledge services, which have focused more on combining disciplines of information management, knowledge management and strategic learning for internal client service delivery, to offering enhanced services to our external industry client group.


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