Tutorials and Workshops
Saturday |
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Full Day Tutorial |
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Sunday |
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Half Day tutorials |
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Wednesday |
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Full Day
Special Interest Group |
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Unisites get together - Facilitated by Karey Patterson |
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AusWeb can provide at cost facilities and meals for 2 or 3 more SIG's on this day. It you are the member of a group who would like to run a workshop day back-to-back with AusWeb please contact Allan <aellis@scu.edu.au> |
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Title:
An Introduction to Electronic Marketing
Presenter: Stewart Adam, Deakin University, <stewarta@deakin.edu.au> |
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Sunday: Morning
Outline: This half-day workshop is suited to all market oriented organisations that are using, or plan to use the Web, and which seek to improve organisational performance.
Topics covered:
- Roles for the Web in marketing strategy
- The Web in marketing communication
- Customer fulfillment via the Web
- Relationship approaches using the Web
The suggested approach to e-marketing is based on research reported at AusWeb2K, and current research that includes content analysis using a Marketing Readiness of Website Indicator (MRWI).
Subject to the available places (preference is given to full conference delegates) others can attend the seminar as a single conference event, that is, local business people are welcome.
Biographical details: Stewart Adam is Associate Professor in Electronic Marketing, Faculty of Business and Law, Deakin University, Melbourne, Australia. He is co-author with Philip Kotler of the textbooks that have dominated marketing education in Australasia for the past decade. He is lead author of two editions of eMarketing @ Internet: Connecting People and Business . The second edition will be provided to workshop attendees on CD-ROM. He is also co-author of Managing on the Internet , now in its second edition. Stewart's other publications and research interests may be viewed at < www.stewartadam.com >.
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Outline:
Intended audience
This workshop is suited to anyone who is responsible for content published on the web. It is aimed primarily at those who write, edit or maintain content, but is also suitable for anyone who owns or authorises the publication of web content.
Workshop scope
This full day (6 hours) workshop will consider:
- The importance of web content
- Understanding web users (difficulties associated with reading online; how people 'read' online; paradox of the active user; attention economics)
- Guidelines for good business writing (clarify your writing goals; write for your audience; use plain English)
- Writing web content (research on how to improve usability of web content; three writing strategies)
- Writing microcontent (page titles, page headings and subheadings, hyperlink text)
- Techniques for longer documents
- Dealing with specialised content (online help, FAQs, error messages)
Exercises
Nine exercises form part of the workshop. Participants are advised to bring sample content from their web site in order to make the most of the course. Content to bring includes:
- 3-4 short to medium length pages; do not bring pages that just contain navigation
- 1-2 longer pages (policies, procedures, process documents, etc.)
Course notes
A printed 100-page booklet of course notes, resources and exercises is provided.
Biographical details: Dey Alexander is a Usability Specialist at Monash University. She leads a small user interface design consulting team who work on a range of websites and applications.
Dey has been involved in website design and development for 10 years, working mainly in the tertiary education sector. She has run numerous workshops and training sessions on topics in usability and accessibility. Top
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Title:
Teaching and Learning on the Web: What is best practice and how can I achieve it?
Presenter: Rik Hall, Manager Instructional Technology Unit, University of New Brunswick <hall@unb.ca>
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Outline: This workshop is suitable for anyone interested in improving their teaching in an online, Web-based environment. It will explore what the literature and experienced teachers tell us about making best use of networked teaching environments, what Web tools to use, what instructional practices to adopt and how to work with technical staff and support staff. My aim is to have you go away from this workshop with some practical strategies that will make your teaching more enjoyable for you and your performance rated more hightly by your students.
Biographical details: Rik Hall is the Manager of the Instructional Technology within the Integrated Technology Services at the University of New Brunswick in Fredericton NB Canada. His background includes 15 years as a classroom teacher and 15 years in distance education. He was honoured by the American Instructional Telecommunications Council as the Outstanding Canadian Distance Educator for 1999.
At UNB Rik was the director of distance education for five years and worked in the areas of on-line web-based learning, audioconferencing, videoconferencing as well as print-based and face-to-face distance education. Rik has been involved with education for more than thirty years and has instructed on educational technologies for five universities. He has been involved with on-line learning since 1984 and with e-Learning since 1995.
He has presented at many international computer, educational and technological conferences, including MacWorld Boston and the Australia Web-based Learning conferences in 96, 98, 2000, 2001 and 2002. He is the host of the World Wide Web Courseware Developers Listserv with 1500 members from around the world. He manages four different web sites and half a dozen listservs at the University of New Brunswick. He chairs the international North America Web Web-Based Conference series, held every October - This year will mark the tenth, annual, international conference on Web-Based Teaching and Learning.
When Rik isn't designing, developing, managing or delivering distance education courses, he likes to spend time with his best friend of 31 years, Linda Hall. Together they sail, and work on Linda's writing (eight novels and eight non-fiction books).
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Title: Usability? - the effect of Web Site Characteristics and Features upon User Experience
Presenter: Karey Patterson,
NTech Media, <karey@ntechmedia.com> |
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Outline: This workshop will examine the importance of understanding the effects of commonly used Web site technologies and their effects on overall Web site usability. The workshop is particularly useful for for larger organisations, such as Universities, schools and larger businesses. During the The first part of this workshop participants will be introduced to usability and Web site characteristics researched by the presenter and will then go on to categorise and evaluate their own organisations Web Site's. Participants will gain a good understanding of the relationship between the services, Web site characteristics that their Web sites offer and their effect on usability. The workshop will provide attendees with enough knowledge to start assessing their own Web sites and implementing solid guidelines. Resources will be provided and there will be ample time for discussion and questions.
Biographical details: Karey holds a B.Bus (hons) degree with majors in computing, business management and marketing. He has a wide range of industry experience as a Web site designer, project manager and educational technologist (standards development and deployment systems for Web-based courses). He is currently undertaking post-graduate research into interface design and navigational systems and usability with particular reference to educational Web sites.
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This Special Interest Group (SIG) is for University Web site managers and will be facilitated by Karey Patterson. Topics for discussion include the development of a collegial Web site and group for the dissemination and sharing of experience among Australian University Web site managers (administrative, technical, research outcomes, current work approach and other topics open for discussion). Interested parties are encouraged to contact Karey and co-facillitate and contribute to this exciting project. 100% of Australian universities surveyed (N=44) were interested in participating and supporting in the development of the collegial Web site up for discussion.
Biographical details: Karey holds a B.Bus (hons) degree with majors in computing, business management and marketing. He has a wide range of industry experience as a Web site designer, project manager and educational technologist (standards development and deployment systems for Web-based courses). He is currently finalising post-graduate research into interface design and navigational systems and usability with particular reference to educational Web sites.
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Outline: This seminar will give a high-level overview of XML and its related standards. The seminar does not dwell on the bits-and-bytes of the syntax of XML, but rather concentrates on the uses of XML, the costs involved in using XML and its payoffs and benefits.
XML is but one of a large number of layered and inter-related standards. Many of these are developed by the W3C, but equally many are developed by other organisations, such as the ISO or OASIS. Taken as a whole, the entire standards scene is often very confusing to the newcomer. In this seminar we will peel back the complexity of the standards and examine how to choose standards and technologies for application development.
Topics covered include:
- Demystifying XML
- Quotations
- XML Background
- XSL Concepts
- Case Studies
- XML Costs
- XML Benefits
- Colophon
Biographical details: Steve Ball is Chief Technical Officer at Australia-based Zveno.
He is the author of Web Tcl Complete (McGraw-Hill), several magazine articles and numerous research papers. Steve has also developed and manages a number of Open Source software projects, including the XSLT Standard Library, TclXML, TclDOM, TclXSLT, the waX Me Lyrical XML editor and the Plume Web browser.
Since 1997 Steve has been involved in XML standards and in developing best practises for engineering XSL stylesheets and designing XML documents. He has been an XML consultant for several organisations, including the ABC, State and Federal Government Departments and has been training Web authors and developers in all XML related topics, such as XML, XSL, XML Schemas, SVG and DocBook.
Previously Steve was a researcher at the Australian National University, and the Advanced Computational Systems Co-Operative Research Centre. Steve is a member of USENIX.
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Outline: Technologies for manipulating XML documents are maturing and there are now many products and applications available for processing XML into useful publications. It is now entirely feasible to setup a publishing system using purely XML-based components.
This seminar shows how to develop a single-source publishing system using only XML-based technologies, explaining and demonstrating each technology involved. Starting with the fundamental assessment of business requirements and establishing the business case, to data design and implementation and content management.
During the seminar we will examine a case-study that uses an all-XML data- and processing-chain that produces products for the Web (XHTML), print (PDF) and mobile (WML).
Topics covered include:
- Business analysis
- System Design
- DocBook
- XML Structures
- XInclude, XLink
- Scalable Vector Graphics
- XSL Transformations
- XSL Formatting Objects
- Simple Content Management System
Biographical details: Steve Ball is Chief Technical Officer at Australia-based Zveno.
He is the author of Web Tcl Complete (McGraw-Hill), several magazine articles and numerous research papers. Steve has also developed and manages a number of Open Source software projects, including the XSLT Standard Library, TclXML, TclDOM, TclXSLT, the waX Me Lyrical XML editor and the Plume Web browser.
Since 1997 Steve has been involved in XML standards and in developing best practises for engineering XSL stylesheets and designing XML documents. He has been an XML consultant for several organisations, including the ABC, State and Federal Government Departments and has been training Web authors and developers in all XML related topics, such as XML, XSL, XML Schemas, SVG and DocBook.
Previously Steve was a researcher at the Australian National University, and the Advanced Computational Systems Co-Operative Research Centre. Steve is a member of USENIX.
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Outline: Most Web sites these days contain tables for layout and many contain tables of data. Furthermore, most sites also contain forms, whether for simple feedback, or more complex activities such as student enrolment, Internet banking, or e-commerce applications.
This tutorial will:
- introduce the concept of accessibility and some of the common issues
- demonstrate examples of accessible and inaccessible layout tables, data tables and forms
- discuss the issues and recommended 'best practice' solutions
- work through, with participants, the creation of accessible HTML tables and forms
- provide participants with tools and techniques for assessing the accessibility of their tables and forms
Participants will be assumed to have a basic understanding of HTML code, and at the end of the session, should take away:
- an appreciation of some of the difficulties faced by people with disabilities if tables and forms are not coded for accessibility and usability
- an understanding of 'best practice' techniques for tables and forms
a 'toolbox' of techniques to assess the accessibility of their tables and forms
Biographical Details: Steve has many years experience as a web developer and accessibility consultant. He is particularly interested in the accessibility issues raised by complex web services and back-end systems. Recently, Steve has become involved in the development of accessibility assessment tools.
Sofia is a web accessibility consultant with extensive public and private sector experience. She is particularly interested in the design and usability aspects of accessible design. Sofia has also worked with Flash, documenting and developing accessibility techniques for this platform. Top
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