Presenter: Chris Edwards, Senior Information Analyst, Division of Information, Australian National University, <christopher.edwards@anu.edu.au >

Title: iLife: Multimedia Web workshop for educators - Creating teaching & learning resources for the Web using free Apple software.

Outline: Every Apple computer comes with a suite of multimedia applications called iLife http://www.apple.com.au/ilife/ that enable anyone to create music and manipulate sound, video and still photography into professional looking multimedia solutions ready for Web, CD or DVD distribution. The teaching and learning opportunities opened up by this software is unparalleled, yet few educators use these tools to potential. This is a hands-on workshop designed to tap your hidden creative talents and expose attendees to a multitude of multimedia teaching and learning techniques made possible by Apple's free software suite.

After an introduction to a range of educational multimedia solutions and a brief overview of the art of film editing techniques, the balance of the day will be spent creating educational multimedia solutions using the only the applications that come free on every Apple Mac, and then preparing your work for multi platform web deployment. What will you gain from the session? At the end of the day, you will know how to develop multimedia content with good production values and you should feel confident enough to go back to work and develop top quality educational multimedia ready for incorporation into your web based teaching solution. Prerequisite knowledge. In years gone by, the production of film and multimedia required considerable knowledge and training, but with iLife, all you need is a desire a vision and a little background knowledge. If you can use a mouse, take a photo with a digital camera and you can 'think outside the square', you have all the skills required. If you are a Windows user, you'll discover that the grass really is greener.

Equipment list: There will be a limited number of laptops and some additional equipment made available courtesy of Apple Computer, however if you can bring your own it would be more convenient. Once you have formally enrolled in the this workshop please email Chris if you can bring any of the following:

• Apple laptop with iLife.
• A digital camera
• A digital video camera
• An iSight camera
• An iPod or MP3 player (indicate what model)
• A bluetooth PDA
• A bluetooth mobile phone

Biographical Details: Chris Edwards started his career as a trainee commercial artist in 1978 and began working in documentary film production in 1980. In 1986 he moved into the Advertising Industry as an Art Director working on campaigns for dozens of well-known national and international brands. Between 1988 and 1997, he worked as a Creative Director for ad agencies in Sydney and South East Asia, becoming involved in multimedia and interactive web design in 1993.

Over the course of his career in advertising, Chris has written, produced and directed TV commercials, video productions, radio and other multimedia material for companies such as Microsoft, Canon, Volvo and Nissan. After 20 years in the advertising industry he decided it was time for a lifestyle and career change and moved with his wife and three children to Canberra, where he now works at Australian National University. Samples of some of his past work:http://chris-edwards.com/me/defaultpw.htm

Top

Presenter: Dey Alexander, Monash University <dey.alexander@its.monash.edu.au>

Title: Writing for the Web

Outline: This popular AusWeb workshop will teach you how to improve the content on your Web site and communicate effectively with your readers. Writing for the Web is aimed at everyone who produces content for the web, including writers, editors and Web site managers.

Workshop Overview:


• The importance of Web content
• Understanding how people read and interact with content on the Web
• Guidelines for good business writing
• Strategies for writing Web content
• Techniques for micro-content and longer documents
• Dealing with specialised content

A series of exercises form part of the workshop. To get the most out of the
course, participants need to bring sample content from their Web site:

• 3-6 short to medium length pages; do not bring home pages or pages whose
  primary purpose is navigation
• 1-2 longer pages (policies, procedures, process documents, etc.)
  A printed 100+ page booklet of course notes, resources and exercises is
  provided.

Testimonials
"This is one of the few courses I have ever been on where I thought it was worth my time because I can utilise it!"
"Excellent information, excellent notes. The presenter was a large part of why the course was useful and interesting."

Biographical Details: Dey Alexander is a Usability Specialist at Monash University. She leads a user interface design consulting team who work on improving the design of a range of Web sites and applications. She has been involved in Web site design and development for over 10 years, working mainly in the tertiary education sector. She has run numerous workshops and training sessions on web usability and accessibility.

Top

Presenter: Steve Ball, Chief Technical Officer, Zveno P/L <Steve.Ball@zveno.com>

Title: Pure XML Publishing

Outline: Technologies for manipulating XML documents are maturing and there are now many products and applications available for processing XML into useful publications. It is now entirely feasible to setup a publishing system using purely XML-based components.

This seminar shows how to develop a single-source publishing system using only XML-based technologies, explaining and demonstrating each technology involved. Starting with the fundamental assessment of business requirements and establishing the business case, to data design and implementation and content management. During the seminar we will examine a case-study that uses an all-XML data- and processing-chain that produces products for the Web (XHTML), print (PDF) and mobile (WML).

Topics covered include:

• Business analysis
• System Design
• DocBook
• MS Word/Open Office
• XML Structures
• XInclude, XLink
• Scalable Vector Graphics
• XSL Transformations
• XSL Formatting Objects
• Simple Content Management System

Biographical Details: Steve Ball is Chief Technical Officer at Australia-based Zveno. He is the author of Web Tcl Complete (McGraw-Hill), several magazine articles and numerous research papers. Steve has also developed and manages a number of Open Source software projects, including the XSLT Standard Library, TclXML, TclDOM, TclXSLT, the waX Me Lyrical XML editor and the Plume Web browser. He is also a member of the DocBook XSLT team.

Since 1997 Steve has been involved in XML standards and in developing best practises for engineering XSL stylesheets and designing XML documents. He has been an XML consultant for several organisations, including the ABC, State and Federal Government Departments and has been training Web authors and developers in all XML related topics, such as XML, XSL, XML Schemas, SVG and DocBook. Previously Steve was a researcher at the Australian National University, and the Advanced Computational Systems Co-Operative Research Centre. Steve is a member of USENIX.

Top

Presenter: Rod Sims, Academic Director, QANTM <rsims@qantm.edu.au>

Title: Skills in Web-based teaching: Social and cognitive presence

Outline: At the end of this workshop, participants will have:

• participated in presentation and discussion activities associated with the discourse of online presence;
• developed and constructed a set of strategies to both identify and use online presence indicators to enhance the teaching and learning experience in a Web-based environment;
• created a personal profile of their online presence to enhance communication with other online participants; and
• received a set of resources to support ongoing research and analysis of what it means to 'be online'.

Intended Audience: The intended participants are both academic and support staff who are either actively engaged in the delivery of online, Web-based teaching and learning with higher education or are in the process of planning the implementation of online teaching and learning environments.

Details of Activities: Increasingly, higher education providers are focusing more on improving communications between teacher and learner in online asynchronous courses. Recent insights into communities of inquiry and communities of practice have suggested that it is not only social presence (our online persona), but also cognitive presence (our engagement with course content and course participants) that impacts effective online teaching and learning. In addition, research findings are indicating that through better understanding the dynamics of social and cognitive presence, course designers as well as teachers and learners can experience more effective online teaching and learning environments.

The aim of this workshop therefore is to address the theoretical framework for online presence from which participants will construct strategies for utilising both social and cognitive presence to enhance the online teaching and learning experience for all course members. Through an integrated set of activities and resources, we will address the following key questions for the online teacher and learner:

• What does it mean to be 'socially present'?
• What does it mean to be 'cognitively present?'
• Why is presence considered a key to effective online, Web-based teaching and learning?
• When teaching an online, Web-based course, how present (socially and cognitively engaged) are you?
• How present are your students?
• How does the level of presence impact on teacher and learner performance? What strategies can enhance online presence?

Workshop Format and Activities: Workshop participants will engage in discussions, problem-based activities and demonstrations associated with the use of presence as a means to enhance the online teaching and learning experience. The proposed workshop outline is as follows; however, depending on the input from participants prior to the workshop the outline may be modified to address individual interests. Where possible, participants who are actively teaching online will be requested to contribute online feedback data to specific workshop activities.

• Welcome and introductions
• Models of online presence
• Key research foundations
• Communities of practice
• Communities of inquiry
• Social presence
• Cognitive presence
• Profiling the online teacher
• Roles
• Encounters
• Presence
• Profiling the online learner
• Roles
• Encounters
• Presence
• Indicators of presence and its effect on online teaching and learning
• Quantitative indicators
• Qualitative indicators
• Implications from online evaluation data
• Strategies for online teaching
• Personal presence profiles (PPPs)
• Communicating personal presence
• Developing personal presence
• Conclusions and wrap-up

Biographical Details: Rod Sims has worked in the technology and education field for over 25 years. During that period he has seen significant change both in the technology we use and the ways in which we teach our students to use that technology. Rod has worked as both a consultant in educational technology as well as designing and implementing undergraduate and postgraduate programs at the University of Technology Sydney and Southern Cross University. In the last two years Rod has been working with a private educational group in the accreditation of undergraduate programs in multimedia, animation and games; in addition, Rod is also an Adjunct Professor with the US-based and online Capella University. Rod has presented widely in Australia and internationally and is well known for his work on learning and interaction design.

Top

Presenter: Steve Ball, Chief Technical Officer, Zveno P/L <Steve.Ball@zveno.com>

Title: An Introduction to the Semantic Web

Outline: Why do we need a Semantic Web? What's wrong with HTML? What will it do for users? This session will provide an easy to understanding introduction to the concept of the Semantic Web and the underlying XML code that powers it. It will cover all standards, and proposed standards, that make up the Semantic Web.

Topics covered include:

• Machine understandable data vs human readable information
• Metadata
• RDF
• Topic maps
• Data sharing and reuse

Biographical Details: Steve Ball is Chief Technical Officer at Australia-based Zveno. He is the author of Web Tcl Complete (McGraw-Hill), several magazine articles and numerous research papers. Steve has also developed and manages a number of Open Source software projects, including the XSLT Standard Library, TclXML, TclDOM, TclXSLT, the waX Me Lyrical XML editor and the Plume Web browser. He is also a member of the DocBook XSLT team.

Since 1997 Steve has been involved in XML standards and in developing best practises for engineering XSL stylesheets and designing XML documents. He has been an XML consultant for several organisations, including the ABC, State and Federal Government Departments and has been training Web authors and developers in all XML related topics, such as XML, XSL, XML Schemas, SVG and DocBook. Previously Steve was a researcher at the Australian National University, and the Advanced Computational Systems Co-Operative Research Centre. Steve is a member of USENIX.

Top

Presenter: Chris Edwards, Senior Information Analyst, Division of Information, Australian National University, <christopher.edwards@anu.edu.au>

Title: Creating teaching & learning resources for the Web using free Apple software.

Outline: This session will demonstrate (no hands-on component) the free Apple iLife suite of programs http://www.apple.com.au/ilife/ that enable anyone to create music and manipulate sound, video and still photography into professional looking multimedia solutions ready for Web, CD or DVD distribution. It will discuss the educational potential of these consumer media tools.

Biographical Details: Chris Edwards started his career as a trainee commercial artist in 1978 and began working in documentary film production in 1980. In 1986 he moved into the Advertising Industry as an Art Director working on campaigns for dozens of well-known national and international brands. Between 1988 and 1997, he worked as a Creative Director for ad agencies in Sydney and South East Asia, becoming involved in multimedia and interactive Web design in 1993.

Over the course of his career in advertising, Chris has written, produced and directed TV commercials, video productions, radio and other multimedia material for companies such as Microsoft, Canon, Volvo and Nissan. After 20 years in the advertising industry he decided it was time for a lifestyle and career change and moved with his wife and three children to Canberra, where he now works at Australian National University. Samples of some of his past work:http://chris-edwards.com/me/defaultpw.htm

Top

Presenter: Stewart Adam, Deakin University <stewart.adam@deakin.edu.au>

Title: Online Marketing: Setting Up and Measuring Performance

Outline: This half-day workshop is suited to all market oriented organisations that are using, or plan to use the Web, and which seek to improve organisational performance.

Topics covered:

• Integrated marketing communication and the Web
• Customer fulfillment via the Web
• Relationship management and the Web
• Measuring marketing performance with the Web

The suggested approach to online marketing is based on current research that includes content analysis using a Marketing Readiness of Website Indicator (MRWI).

Subject to the available places (preference is given to full conference delegates) others can attend the seminar as a single conference event, that is, local business people are welcome.

Biographical details: Stewart Adam is Associate Professor in Electronic Marketing, Faculty of Business and Law, Deakin University, Melbourne, Australia. He is co-author with the globally recognised Professor Philip Kotler of a series of textbooks that have dominated marketing education in Australasia for the past decade. He is lead author of two editions of eMarketing @ Internet: Connecting People and Business . The second edition will be provided to workshop attendees on CD-ROM. He is also co-author of Managing on the Internet, now in its second edition. Stewart's other publications and research interests may be viewed at www.stewartadam.com .

Top

          
Presenters:
Lt. Col. Andre Greenberry <andre.greenberry@defence.gov.au>,
Maj. Paul Ashman <paul.ashman@defence.giv.au> and
Maj. Sharyn Fewster <sharyn.fewster@defence.gov.au>

Title: Instructional Design for Web-based e-Learning: Lessons from the Australian Army

Outline: The Australian Army has been in the business of training for over 100 years and computer based training for nearly 20 years. This workshop will show how Army designs instruction that best facilitates effective, performance-enhancing e-learning. It will cover key learning theories and the part they play in the development of the principles of instructional design. It will examine their application to the design of synchronous and asynchronous e-learning, within the context of 'blended learning'. Participants will be stepped through a blue print for designing well structured and compelling online learning experiences and will have the chance to discuss issues related to their own work environments. Printed materials and a CD-ROM will be supplied. You can bring a laptop along but it is not essential to have one. Who should attend: Those responsible for designing and producing e-learning programs, or need to know how to assess e-learning materials. Trainers and instructional designers new to e-learning, HR and IT managers and technical writers.

Biographical Details:

Lt. Col.Andre Greenberry

Andre has a distinguished Army career as an Instructor and Training Systems Manger and is currently responsible for the operation of three eLearning centres that develop military eLearning. He holds a Bachelor of Arts, a Masters in Instructional Systems as well as four post-graduate Diplomas in education, multimedia, business computing and professional development. He has published journal articles, newsletter items and made conference presentations on eLearning. He managed the production team that developed the Subject One Sergeant Package that won the 'Training' category and 'Best of the Best' award at the 2003 AIMA awards.

Major Paul Ashman
Staff Officer GradeTwo – Flexible Design Design Section

Paul has been extensively involved within the technology industry, he has developed quality control and project improvement initiatives to ensure seamless product production to meet customer requirements. Maintaining and fostering customer relationships has been the key to moving the Army to adopt, where appropriate eLearning initiatives. Paul has been intimately involved in forming business strategies, and, through continuously improvement processes developed instructional design development within Army.

Major Sharyn Fewster
Staff Officer GradeTwo – Flexible Delivery Design Section – Sydney FDDS(S)

Sharyn is responsible for the Project Management of e-learning and audio visual products within FDDS(S). Sharyn has lead teams that have received national awards for multimedia. She coordinates internal staff directly; multiple contractors and suppliers to meet project deadlines ensuring contractual obligations are met. Sharyn’s successful management of initial budget and personnel resources, has provided outstanding efficiency and productivity results for the Flexible Delivery Design Section.

Top

Presenter: Karey Patterson, NTech Media, <karey@ntechmedia.com>

Title: Second UniSites get together http://unisites.scu.edu.au

Outline: This Special Interest Group (SIG) is for Australian and International University Web site managers. Topics for discussion include the creation of a collegial group and Web site for the dissemination and sharing of experience among University Web site managers (administrative, technical, research outcomes, current work approach and other topics open for discussion). This year's workshop will see presentations and discussion on the following topics (additional topics to be confirmed):

• Establishing an offshore campus - Library Web site considerations - Bryone Hosie and Paula Coller, Charles Sturt University
• Rebranding SCU and it's impact on our Web sites - The Good, the Bad and the Ugly - Ellen Kronen, Southern Cross University
• Moving to a single Web environment - Bradley Harris and Peter Coppola, Australian Catholic University
• Assessment and selection of a Content Management System - Bryone Hosie and Paula Coller, Charles Sturt University
• Using meta-data to build a low maintenance Web site - John Anderson, James Cook University

The aim of the group is to develop a best practice and benchmarking facility for University Web site managers and to provide an informational resource and support group of industry peers.

Biographical Details: Karey holds MEd (T&D) and B.Bus (Hons) degrees with majors in computing, business management and marketing. He has a wide range of industry experience as a Web site designer, project manager and educational technologist (standards development and deployment systems for Web-based courses). He completed his Masters post-graduate research into interface design and navigational systems and usability with particular reference to educational Web sites. His research into Web site technologies, usability and management processes of large enterprise Web sites helped form the basis for the UniSites initiative.

Top