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Navigation and content on university home pages

NOTE: Winner of this year's Best Poster Award!

Margaret L Ruwoldt, Web Services, Information Division, University of Melbourne, Victoria, 3010. Email: m.ruwoldt@unimelb.edu.au

Claire Spencer,Web Services, Information Division, University of Melbourne, Victoria, 3010. Email: claire.spencer@unimelb.edu.au


Keywords

Information architecture, university home page, content development, navigation, web site design.


Abstract

The home page is the most visible online representation of a university's style, activities and reputation. We studied the home pages of 68 universities in Australia, Canada, the United States of America, south-east Asia and Europe, looking for emerging industry standards and opportunities for improving our home page's quality and usability.

We identified key audience groups, an emerging standard for the content and information architecture of a university's home page, and some additional features that could distinguish an institution from its competitors.


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