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Keynote Speakers
Changing the Lives of Australians - Michael Ossipof
Animation, Games, and the Web - John Moss
Web Research at CSIRO - Ross Wilkinson
An A-Z of the Web in Business: Above-the-Line to Zero-level Channels - Stewart Adam
We are pleased to confirm 4 keynote speakers on the program for 2007. The 5th session will be an extended multi-speaker session with both local and overseas speakers. All in all the keynote sub-program covers a wide range of topics which we hope will provide something of interest for everyone.
Full details of the keynote program will appear here as and when they are confirmed. If you have a suggestion for an appropriate keynote speaker please email the Conference Chair, Allan Ellis at allan.ellis@scu.edu.au
Presenter: Michael Ossipoff, Director of Capability, Telstra, <michael.ossipoff@team.telstra.com>
Title: Changing the lives of Australians....Forever:Implications of Web2.0
Outline: This presentation will look at the rapidly changing nature of
Australians, their attitudes to and expectations of work both today and
tomorrow and how the technology inflection points have changed to
provide the basis for a fundamentally different way to live and work.
Topics to be covered will include:
*Technology adoption rates
*Demographic research of attitudes to work and to technology
*Explanation
of Web 2.0
*Examples of how this helps - Vertical and Horizontal
examples
*How rapidly is the ground shifting?
Biographical details: Michael Ossipoff joined Telstra in October 1999. He is currently Telstra's Director of Capability. This operating unit is tasked with taking the entire Telstra product and service portfolio and bringing it to life in the minds of their corporate clients. The role is responsible for explaining and interpreting the implications of new technology trends and developments so that their customers can best prepare themselves to take advantage of emerging opportunities.
Michael has also held positions of Director of iVelocity, a 3.5 billion dollar start up business inside Telstra. He has also held the role of Director of Corporate Marketing, responsible for the entire marketing business plan, strategy and tactics.
Prior to Telstra, Michael was Managing Director of Sun Microsystems Software Business,
joining after his Dot Com business, Net Dynamics was acquired by Sun.
He also worked as Marketing and Sales Director at IBM / Lotus Software and has held international sales and marketing positions with Hewlett-Packard and NCR.
Michael brings over 18 years experience in the IT sector. His perspectives and experiences come from both a major corporate and start up company basis, mixed with his sales and marketing background, as well as his insight from operating his own marketing research company.
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Presenter: John Moss, Academic Director, Qantm < JMoss@qantmcollege.edu.au>
Title: Animation, Games and the Web
Outline: This presentation will cover:
* the growth of animation
* the death and resurrection of 2D animation
* travelling the 3D pipeline
* interactive animation
* the use of animation in games
* animation examples by Qantm students
* the design and construction of virtual worlds
* future developments in animation
Biographical Details: John Moss is Qantm College's Academic Director. Qantm College is a very successful privately owned higher education and vocational education provider specialising in the field of Creative New Media. John's own experience also covers a range of creative media appointments. A successful Television Producer with over 20 years in the industry, he has worked on a variety of 3D animation series, 2D productions, drama, documentary and education programs. John's expertise in creative project management has been instrumental in the focusing of Qantm's multimedia and games programs. Actively involved in the progress of the games industry in Australia, John sits on the Board of the Game Developer's Association of Australia.
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Presenter: Ross Wilkinson, Principal Research Scientist, Information Engineering Laboratory Leader, CSIRO ICT Centre <Ross.Wilkinson@csiro.au>
Title: Web Research at CSIRO |
Outline: The Web is changing as it moves from an information repository to an information environment that is continually changing and adapting to individual need. This talk will focus on two key challenges: streaming data is increasingly ubiquitous, and in massive volume. How do we use the web to inform decisions that are based on a combination of historical and immediate information? What standards will be helpful, and what level of overhead can be tolerated when there are vast numbers of very small pieces of data becoming available. This problem will be illustrated through the CSIRO's work on the Water Resources Observation Network. The second major challenge is to adapt the web to individual need. Government wishes to be citizen centric - and yet its Web presence requires lots of search, navigation, and it still looks the same for all citizens. What would the Web look like if there was one web for each citizen - carefully configured to individual need? This is clearly not possible, but it is possible to take into account individual preferences and task in delivery of information and services that does not compromise privacy. The CSIRO approach to an individual Web, synthesised from the whole of Government will be described.
Biographical Details: Dr. Ross Wilkinson obtained his Ph. D. in mathematics at Monash University in 1982. After teaching in the U.S. for 2 years, he came back to do a graduate diploma in computer science in 1985. After a year at La Trobe University, he joined the Department of Computer Science at R.M.I.T. and has worked there until 1997, when he joined the Division of Mathematical and Information Sciences at CSIRO. His principal research interests are in the area of document computing. Some of his areas of research are document retrieval effectiveness, structured documents, hypertext, and the use of SGML in document retrieval. He has published over 80 research papers, has served on many program committees and was a program co-chair for both SIGIR'96 and SIGIR'98. In 1998 he co-authored the book entitled "Document Computing: Technologies for Managing Electronic Document Collections", published by Kluwer.
In 1998, CSIRO worked with the Victorian government's Public Records Office to develop the Victorian Electronic Records Strategy (VERS), a framework to reliably and authentically archive electronic documents created in government. CSIRO provided the critical expertise to develop a system and working demonstrator for the capture, long term preservation and retrieval of government records which enables Government to deliver accountability in the era of electronic commerce. Dr. Ross Wilkinson was the technical director of this project.
His current research interests centre on technologies that support people to interact with their information spaces. In order to achieve this, the study of information retrieval techniques, user modelling techniques, language generation, team support, and human computer interaction are all relevant, and he finds it an interesting point to work with others at this intersection. The strengths he brings are in information retrieval and experiments in users interacting with their information.
Working in the ICT Centre at CSIRO, Australia, he is Research Director in Information Engineering, targeted at delivering research outcomes that make a practical difference to Australian industry.
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Presenter: Stewart Adam, Associate Professor in Electronic Marketing, Deakin University, <stewart.adam@deakin.edu.au>
Title: Business on the Web: An Australasian perspective
Outline: The first AusWeb in 1995 saw only passing commentary on Australian business use of the World Wide Web (Web). However, from 1999 onwards, the AUSWEB conferences gained traction in this area of business and academic research as the Web's global influence grew. In the Western world, (now Sir) Tim Berners-Lee's development of the graphical face of the Internet - the Web - caused a scramble by many entrepreneurs to release the rivers of gold they felt would flow from this innovation. During these early years of business use of the Web, the US economy became so enamoured with this new technology that an economic bubble grew to such an extent that it could only end with a rather large bang. All but a few wise investors - the most prominent being Warren Buffet - had their fingers burnt. Put simply, they overestimated the revenue streams they anticipated would flow from firms adopting the Web, and adopted what Buffet called 'the Tinkerbell approach - Clap if you believe!'
In making the earlier observations, a pan-company perspective is involved. We might also take an operational view of business use of the Web. In so doing, we find that early business use of the Web was not strategic, and mostly involved one-way marketing communication. The Web was seen as yet another 'above-the-line' communication tool that could 'push' a brand name into consumers eyeballs for 15 minutes instead of the 15 seconds that could be afforded on TV and in magazines. Most media commentary focused on the ease with which people could buy online and in so doing they stimulated the bandwagon effect for firms to adopt the electronic zero-level marketing channel (e-Commerce in the argot of the company IT department and e-Business in the argot of IS academics). This latter view of business use of the Web, saw every small business becoming a global player and matching the performance of the, by then, much envied Amazon.com - online bookseller turned digital landlord.
The reality is that between this A and Z of business use of the Web is a much more sharply honed approach that is now seeing wider business use, and achieving more appropriate returns on the expenditure.? This AusWeb keynote aims to examine many of the earlier and current uses of the Web in business from a marketing perspective, and focuses on Stewart's current research into the marketing readiness of organisational websites by business and government.
Biographical details: Stewart Adam, PhD, is Associate Professor in Electronic Marketing in the Faculty of Business and Law, Deakin University, Melbourne.? He has co-authored eight marketing textbooks - Australasia's most widely-adopted - with Professor Philip Kotler of the USA over the past 16 years.? Stewart is lead author of two editions of eMarketing @ Internet: Connecting People and Business among other publications concerning use of the Internet in business and marketing.? He is an Associate Fellow of the Australian Institute of Management (AFAIM).
Dr Adam has a psychology and sociology undergraduate degree from the University of New South Wales, a graduate diploma in financial management from the University of New England, a research Master of Commerce degree and a PhD in marketing from Deakin University. Stewart has spent over 30 years almost equally divided between marketing practice and facilitating learning in marketing and management. His marketing practitioner experience includes account management with advertising agencies in Europe and Australia. Additionally, Stewart has worked as product manager, marketing manager, consultant and general manager in both the manufacturing and services sectors and regularly consults to a number of marketing organisations. He publishes widely in academic journals and the business press. His research and teaching interests are in direct and Web-based marketing and may be viewed at <stewartadam.com>.
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