An Investigation of Web Presence and Business Intelligence of Australian Game Development Companies Using Webometrics Indicators
Siu Man LUI, School of Maths, Physics and Information Technology, James Cook University, Cairns, Email: Carrie.Lui@jcu.edu.au
Calvin Chun YU, Department of Information Systems
and Management, Business School, The Hong Kong University of Science
and Technology, Email: email@example.com
Web Presence, Business Intelligence, Game developer, Webometrics, Search Engine.
Web presence is an important intangible asset,
especially for the innovative or creative industry. In order to
investigate the web presence of Australian game development companies,
a list of 80 Australian game development companies' websites was
compiled. We developed an automated tool to execute the advanced search
functions of the commercial search engine to obtain webometrics
indicators for each website in the list. We collected webometrics
indicators such as age, size (number of pages), visibility (number of
external in-links) and hubness (number of external out-links).
Evolution of the size of the companies' websites over the past 10 years
was examined for studying the trend of web presence of the game
development companies. The countries and languages of the web pages
in-linked to and out-linked from the companies' websites were used to
discover the international linkages and exposures of the companies.
This study demonstrated a cost-effective method for discovering and
monitoring business intelligence and trends of an industry using the
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