Stephen Munro, Software Projects, Brisbane, QLD, Australia, 4002. smunro@sp.com.au
| Scriptura is a high performance, W3C standards based enterprise personalization solution combining:
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Today’s enterprise can choose from a myriad of options when considering how to efficiently and effectively communicate with customers. The range of possible communication channels continues to grow and evolve. Wikis, blogs and podcasts have joined the tried & trusted methods of print and direct mail.
A major challenge with customer communications is to improve efficiency and manage costs especially when multiple channels are utilized. If an enterprise was to create individual document layout and content for each channel, the cost of the document generation process would likely escalate to unmanageable levels as the number of channels increased.
One approach facilitated by improvements in technology standards and systems are document generation solutions (such as Scriptura) that deliver a ‘compose once, publish multi channel’ capability.
Gartner terms this capability the Automated Document Facility (ADF). With ADF, the concept of manufacturing techniques is applied to enterprise production of documents and the associated workflow.
Scriptura is a W3C standards based solution - the W3C has led the development of a number of standards in document generation such as XSL-FO (for describing device independent layout of data), XSLT (the language for transforming XML data), XPath (a query language for XML data).
These W3C standards are equally applicable to:
Scriptura is a powerful easy-to-use software suite that integrates well with fulfillment systems.
