Understanding how Organisations achieve Effective Web Information Architecture - using a Grounded Theory approach.

Sally Burford , Senior Lecturer, Faculty of Communication and International Studies, University of Canberra, ACT, 2601. Email: sally.burford@canberra.edu.au

Keywords

information architecture, web interface, grounded theory, web design.

Abstract

The design and structure of the information on any web site, that is, its Information Architecture (IA), is an important criterion in the successful use of the web. The online information ‘space' should allow intuitive and easily navigable access to useful information. Whilst there is now a well defined process for designing the information structures on large information-rich web sites, few management models exist for achieving this within organisations. This paper outlines a research approach to identify the organisational factors and strategies that support web IA processes. Grounded theory and multi case study methodologies are used to study the complex, social environments in which web IA outcomes are achieved. In constructing a conceptual picture of how organisations are practicing web IA, this research will establish a deeper understanding of the contextual processes involved and how they might be employed more effectively. The research findings to date locate responsibility for IA in organisations, identify IA as new work and propose that IA be considered as knowledge work.