The Witches Brew – A Recipe for Internet Business Success

Karey Patterson [HREF1], NTech Media, Lismore, NSW 2480, Australia karey@ntechmedia.com

Rod Byrnes [HREF 2], Independent Consultant Lismore, NSW 2480, Australia rod@byrnes.net

Keywords

Electronic Commerce, Online Business Management, Strategic Planning,

Abstract

Rather than the traditional witches brew containing eye of newt and wing of bat, a successful internet business strategy can be realised by following several core (though simple) principles as outlined in this article. One does not have to be an initiate in the arcane ways of the technical world to take advantage of the opportunities presented in this rapidly developing market place. This article poses several important questions an interested business person should ask of themselves, and their business, so as to maximise their likelihood of success.