Spider Redgold, Information Technology Services, Griffith University, Nathan, Queensland, 4111, Australia. S.Redgold@mailbox.gu.edu.au
AusWeb; Griffith University, Website Management; Content Management; Electronic Commerce; Higher Education, directory services, authentication, authority, o-dentification, o-dentity, odentification, odentity
Web teams are the 'maids of the universe', expected to keep beauty and order in a world where authentication is rarely from a managed and fully populated directory. Executive management want branding while business units, particularly ones that were early implementers of web communication, want independence with every on-line task directly linked from the front page. Every one thinks their site within the organisation should be higher, more obvious and more interactive than it is currently, and everyone knows someone who will do their site better cheaper or brighter than the current one. Web team members and managers struggle through a morass of conflicting needs; like swimming in baked beans. Current challenges for a web manager are o-dentification, content management, timeliness, multi-directional communication and the reduction of production costs. The internal landscape is multidimensional and solutions delivery is assisted by using a multifaceted approach. This paper will use the Web Cube to introduce a multifaceted conceptual organization of site management.
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