The Challenge of Integrating World Wide Web Technologies into the Delivery of Education, Governmental and Business Services


Roger Debreceny, Centre for Accounting and Finance, Faculty of Business and Computing, Southern Cross University, PO Box 157, Lismore, NSW 2480 Australia Email: rdebrece@scu.edu.au

Allan Ellis, Faculty of Education, Work and Training, Southern Cross University, PO Box 157, Lismore, NSW 2480 Australia Email: aellis@scu.edu.au


Keywords: World Wide Web, publishing, libraries, government and community information, teaching and learning, indexing, management, integration


Introduction

Rarely do major developments in technology rely on powerful concepts and on software rather than hardware. The Web along with, arguably, VisiCalc, represents one these milestones. From its initial conceptualisation in 1989 and its major public release in 1992 the Web has spread into and beyond the Internet community with an impressive growth rate.

Southern Cross University commissioned its Web server in March 1994 which at that time was within the first six or seven hundred servers in the world. This created debate on the electronic forums within SCU about the potential for teaching and learning. This debate was the impetus for AusWeb95 which represents the first opportunity for the "Australian Web community" to come together to share their experiences and to speculate on the future of the Web.

The papers presented at AusWeb95 represent a significant contribution to what is an emerging and rapidly developing technology. Having been involved in the receipt of abstracts, their refereeing and now with the publishing of the final papers in network, CD-ROM and paper based versions we have been struck by the diverse perspectives presented.

After some discussion and debate we have identified ten "clusters" of issues. This categorisation is, of course, only our personal view and readers of the proceedings may well see other clusters. Indeed, given the relatively early stage of the development of this technology it is not surprising that there were very few papers which touched on the commercial implications of the Web. No doubt this will be remedied at AusWeb96.

Our Ten AusWeb95 Themes

Publishing to "Pubnetting"

The ability to produce hypermedia information on the Internet at a low cost and with immediate availability has profound implications for the traditional publishing, news services and educational providers. Adam [HREF 1] provides a comprehensive review of early communications and publishing and of the arrival of hypermedia publishing. He speculates on the likely impact of these developments on the publishing industry and its relationship with an important publishing market, the academic community. He provides some examples of current course development and publishing projects that involve print publishers and the Web. Roper [HREF 2] provides a print publishers view of the Web and notes that they may need to "redefine what they are doing, rather than simply repackage their content".

Galante and Forsyth [HREF 3] make the point that the La Trobe library in which they work was not interested in "publishing per se" when they came to the Web, but in "pubnetting" ( Fillmore [HREF 4] which they see as offering "many advantages over traditional publishing ... because the product is immediate, global, dynamic, manipulable and multimedia". In a challenge that we hope many at AusWeb95 will agree with, Galante and Forsyth [HREF 3] state that "an electronic product need not be simply a print product, it needs to exploit features made possible by the new medium" (emphasis added). A number of papers point, for example, to the use of Web forms and interaction with external programs which go some way to moving on from the paper based paradigm. AusWeb96 will be taking up this challenge by offering delegates the opportunity to make conference presentations as well as submit formal academic papers.

Libraries without walls - from vault to virtual environment

Librarians have been amongst the most active early adopters of Web technology. This might seem to non-librarians as counter-intuitive. Why adopt a technology which would has the potential to supersede the traditional library with its temple-like atmosphere and security befitting a bank vault? Are they fed up with following the traditional sequence of ordering, receipting, cataloguing, labelling and placing on the shelf items or are they simply attuned to the changing demands of their clientele?

Hardy et al [HREF 5] report bringing the Internet into the Victorian State library system by providing free public access terminals in public libraries. They see this as creating a "rich virtual information environment" (emphasis added) which is fundamentally empowering of the community as it not only allows the community to access information as libraries may have done in the past but also enable the community to publish on the network. For AusWeb95 delegates who have not seen the Victorian State Library, it is difficult to think of a public building in Australia that looks more like a bank with a massive vault at its core.

The other three library papers show how a large library at a single research establishment can truly exploit the technology ( [HREF 6]); how a rural university can satisfy its far flung student population ( [HREF 7]) and provide a multinational, multilingual library service ( [HREF 8]).

Think globally, act locally

While we tend to characterise the Web in global terms, including jumping around the world using the Virtual Tourist [HREF 9] it is perhaps more appropriate to see the Web as a continuum. The Web will service very localised environments meeting the needs of a well defined community equally as well as a global community. An example of a local community taking on the Web to create a local "knowledge industry focus" is the City of Ipswich ( Balson [HREF 10]). Here a project called Global Info-Links aims to link all sectors of the community including: schools, businesses, government services, seniors, art gallery, heritage and local tourism. At the organisational level, Hensarling [HREF 11] reports on the development of a Web server at the Honululu Community College.

Big sibling and the Web

Despite the Web's immature technological state it is already attracting interest from governments and parliaments both in Australia and overseas. There are three papers at AusWeb95 which illustrate the nature of this interest. Thistlewaite [HREF 12] provides a tantalising glimpse through the PASTIME [HREF 13] project of a future where vast amounts of public information, in this case from the Parliament of the Commonwealth of Australia, may be truly accessible to the public. McLeod [HREF 14] refers to the technical issues of managing large text based data repositories into a Web format. It can be seen how these lessons might be applied to a range of government information and regulation such as tax and customs rulings, social security guidelines and state and federal laws. Giles-Clark [HREF 15] reports on use of the Web by the Department of Premier and Cabinet in the State of Tasmania since August 1993 but notes that "whole-of-government policies will be needed to guide the use of tools like the Web and other emerging Internet technology" if the public is to be well served. He concludes that "the road of true representative democracy through this type of technology is long and winding, but we are travelling along at a reasonable pace!"

Changing the way we research and teach

As a corollorary to the lack of papers on business at AusWeb95, there has been a flood of interest from educators reflecting their access to the technology and their enthusiasm for exploring its potential.

Because of the very low cost of networked information delivery systems can be specifically designed for very small groups. Palmer, Cumpston and Jones [HREF 16] report on the development of an anaesthetic web site aimed at a total population of a couple of hundred medical students and specialists. The first goal was to provide the target population with flexible access to information in terms of time and location. The second goal will "allow the integration of WWW technology into our weekly teaching schedule as a tool to enhance the quality of service we deliver".

Marriott [HREF 17] describes the teaching electronic journal project [HREF 18] which is a collaboration between universities in Australia, Sweden and the United Kingdom where the aim is "to allow information management students to conduct research into, and experience first hand, the operation of a fully functional electronic journal". This shows how the Web can be used to facilitate international educational experiences within a traditional teaching semester.

Similar approaches can be taken to research although Putterill [HREF 19] issues a cautionary note by referring to the need to implement "a 'sociotechnical' package comprised of (1) hardware, (2) software, (3) organisation-ware and (4) people" if the Web is to be successful.

Despite the fact that some educational institutions (eg Deakin University as reported by Martin [HREF 20]) are well advanced in the integration of interactive on-line courseware into their teaching programs although they see themselves as using the "Model T Ford of the new generation of educational multimedia".

Martin concludes:

What it does represent however is a leap forward in the methodologies and technologies by which students could in the near future obtain an education without the home or workplace. As such the package highlights how the teacher and the learner can be freed of the requirement to meet at regular times to exchange and disseminate knowledge when this can be done using electronic delivery and communication systems rather than verbal or physical ones.
In this, Martin is pointing to a practical implementation of the ideas of educators such as Bates (Bates, 1993; Bates, 1994).

Learning about good design

Eklund [HREF 21] draws our attention to the need for the development of cognitive models which will guide the construction of Web learning systems and which must have a sound theoretical base. He notes that:
Mosaic and Netscape are based on hypertext and rely on the users ability to make informed decisions about where next to browse. They underlie a constructivist approach where the learner accepts their control of their learning. If learning is facilitated by the nod-elink structures in the learner, then this needs to be reflected in the construction of the knowledge base according to the way learning takes place in the domain.
Eklund goes on to suggest a number of possible ways of learning in hypermedia environments in general and the Web in particular. These issues are of importance to all Web users and developers and are addressed in other papers at the conference on good Web page design.

The "selling" of the Web

We all know that the Web is important but there are a lot of others in the organisations in which we work and interact that do not think it is important.

It is interesting that Riddle, Nott and Pearce [HREF 22] note that a third of the nearly thirty participants in their recent workshop at Melbourne University on "Teaching and Learning on the Web" (TALOW95) were reserved or were openly critical about the Web's potential in teaching and learning in higher education. This came from academics who gave up two days and paid a fee to attend the workshop. This could suggest that more than half the doors knocked on by a Web protagonist will be metaphorically slammed in their face.

Rather than becoming a personal evangelist, and burning out in the process, it may be more effective and efficient to take the time to look at the lessons from diffusion theory as suggested by Goldenfarb [HREF 23]. Clearly the role of training is pivotal in embedding any new technology and the Web is no exception. Training can either be direct, in Internet and Web skills, or indirect in, for example, the use of style sheets in word processing which allow the ready markup of documents for the Web.

Lost in cyberspace

The vast number of Web servers and documents on the Web mean that it is very easy to become "lost in cyberspace". A central issue in the use of the Web is the need to develop mechanisms to assist users to "find their way in cyberspace". A variety of approaches to improving this situation have been discussed by AusWeb95 contributors. These ranged from simple actions such as proper page design to complex network search mechanisms. Morton [HREF 24] reports a sophisticated approach to the management of a large text database which integrates a number of technologies which may provide solutions at the campus level. Kosymnin [HREF 25] describes the structure and algorithm of an indexing mechanism which aims "to simplify searching on the Web and building Web tools by providing a more intelligent, flexible and effective index service".

Goldschlager [HREF 25] makes the point that while the various robots that make their algorithmically determined way around the Web have their place, the creative categorisation of a resource by a human in an indexing service such as Goldschlager's "WWW.AU" index will provide a high quality link.

The Web - Working with other applications

The Web provides a useful front end to other applications. Beitz et al [HREF 26] discuss the Web working with a number of "middleware" systems in an object-oriented environment. Cawley et al [HREF 27] show how the Web has successfully been integrated into applications such as a pre-existing geographic information system. O'Leary [HREF 28] discusses the integration of the Web with Oracle, which is one of the most popular commercial relational database management systems.

Bandwidth and network management

Bandwith is clearly an issue for the Web. The astonishing growth of the Web will require a range of solutions including the development of proxy servers and similar caching mechanisms.

The constrictions that low band imposes over the medium term will require the adoption of what can be seen as interim delivery technologies. A well accepted technology is the CD-ROM which is increasingly being acquired by individuals (Ellis, Debreceny, & Hayden, 1995). Omari and Brogan [HREF 29] address the integration of the Web and CD-ROM technologies and point to the pitfalls of bringing together the two technologies.

The Web - Future Developments

The Web is in a highly fluid state with concerns being expressed as to its ability to scale to meet the current growth rates. Yet there are many developments to the Web which will will continue the extraordinary growth rate of the last couple of years. For example, the Watson [HREF 30] looks to the integration of video into the Web.

Finally, there is a temptation for educationalists and technologists to ignore the wider societal impacts and interplays of the technology and that Web developments need to be seen as more than a set of technical specifications or "solutions". Chua [HREF 32] notes in the context of Gender and the Web that:

The Web and the Internet will continue to remorph gender, and in so doing dissolves gender boundaries as well as discipline boundaries. In this way the new technologies of knowledge in conjunction with the new technologies of gender will enable the de-territorialisation of knowledge. It is at this point that women should seize the opportunity for unless they are there to shape and manage, they might find themselves/ourselves being shaped and managed onceagain through the new technologies.
Falk [HREF 31]makes the important point that:
The Web is a system of information which tells a story. Who will tell that story, its themes, emphases, and direction, will be a matter of contest. The central issue is to provide the social mechanisms and the technical support to try to ensure that the story is both helpful to large numbers of people, reflects and helps achieve their aspirations, and has a happy ending.
The "happy ending" is something that we are all going to have work towards, rather than take for granted.

References

Bates, A. (1993). Educational aspects of the telecommunications revolution. In G. Davies & B. Samways (Eds.), Teleteaching (pp. 1-10). Amsterdam: Elsevier Science Publishers.

Bates, A. (1994). Educational Multimedia in a Networked Society. In T. Ottmann & I. Tomek (Eds.), Educational Mulimedia and Hypermedia - 1994 (pp. 3-8). Charlottesville, VA: Association for the Advancement of Computing in Education.

Ellis, A., Debreceny, R., & Hayden, M. (1995). The Management of Change towards Telecommunications Based Education - A Student Perspective. In H. Maurer (Ed.), Educational Mulimedia and Hypermedia - 1995 Charlottesville, VA: Association for the Advancement of Computing in Education.

Hypertext References

HREF 1
http://www.scu.edu.au/ausweb95/papers/publishing/adam/
HREF 2
http://www.scu.edu.au/ausweb95/papers/publishing/roper
HREF 3
http://www.scu.edu.au/ausweb95/papers/libraries/galante
HREF 4
http://marketplace.com:70/0/obs/papers/butter.txt
HREF 5
http://www.scu.edu.au/ausweb95/papers/libraries/garrett
HREF 6
http://www.scu.edu.au/ausweb95/papers/libraries/garrett
HREF 7
http://www.scu.edu.au/ausweb95/papers/libraries/neuhaus
HREF 8
http://www.scu.edu.au/ausweb95/papers/libraries/meulemans
HREF 9
http://wings.buffalo.edu/world/
HREF 10
http://www.scu.edu.au/ausweb95/papers/connectivity/balson
HREF 11
http://www.scu.edu.au/ausweb95/papers/connectivity/hensarling
HREF 12
http://www.scu.edu.au/ausweb95/papers/management/thistlewaite
HREF 13
http://pastime.anu.edu.au/
HREF 14
http://www.scu.edu.au/ausweb95/papers/management/mcleod
HREF 15
http://www.scu.edu.au/ausweb95/papers/management/giles-clark
HREF 16
http://www.scu.edu.au/ausweb95/papers/education1/palmer
HREF 17
http://www.scu.edu.au/ausweb95/papers/publishing/marriott/
HREF 18
http://info.elut.ac.uk/departments/dils/tej/
HREF 19
http://www.scu.edu.au/ausweb95/papers/sociology/putterill
HREF 20
http://www.scu.edu.au/ausweb95/papers/education1/martin
HREF 21
http://www.scu.edu.au/ausweb95/papers/hypertext/eklund
HREF 22
http://www.scu.edu.au/ausweb95/papers/education1/riddle
HREF 23
http://www.scu.edu.au/ausweb95/papers/education4/goldenfarb
HREF 24
http://www.scu.edu.au/ausweb95/papers/indexing/morton
HREF 25
http://www.scu.edu.au/ausweb95/papers/indexing/kosmynin
HREF 26
http://www.scu.edu.au/ausweb95/papers/indexing/goldschlager
HREF 27
http://www.scu.edu.au/ausweb95/papers/management/beitz
HREF 28
http://www.scu.edu.au/ausweb95/papers/integrating/cawley
HREF 29
http://www.scu.edu.au/ausweb95/papers/tools/oleary
HREF 30
http://www.scu.edu.au/ausweb95/papers/education1/omari
HREF 31
http://www.scu.edu.au/ausweb95/papers/management/watson
HREF 32
http://www.scu.edu.au/ausweb95/papers/sociology/falk
HREF 33
http://www.scu.edu.au/ausweb95/papers/sociology/chua

Copyright

© Southern Cross University, 1995. Permission is hereby granted to use this document for personal use and in courses of instruction at educational institutions provided that the article is used in full and this copyright statement is reproduced. Permission is also given to mirror this document on WorldWideWeb servers. Any other usage is expressly prohibited without the express permission of Southern Cross University.
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AusWeb95 The First Australian WorldWideWeb Conference