AusWeb96

Business Use of the Internet in New Zealand:
An Exploratory Study

Walter Abell, Centre for Computing and Biometrics, PO Box 84,M Lincoln University, Canterbury, New Zealand. Phone +64 3 325-2811M Fax: +64 3 325-3865 Email: abell@lincoln.a Home Page: Walt Abell

Abstract

Information Technology industry and media commentators claim that businesses stand to gain many benefits from use of the Internet. While successful examples of companies using the net have been widely reported, few studies have seriously examined the issues involved.

A survey of New Zealand businesses using the Internet was undertaken, looking at current and expected uses, perceived benefits and problems areas. Interesting results included: small companies making more use of the Internet and experiencing more benefits; only a quarter of the businesses using the net for marketing; and some indications of dissatisfaction with Internet Service Providers. The results suggest several directions for future research..

Keywords

internet commerce, internet surveys, small business, New Zealand
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AusWeb96 Second Australian World Wide Web Conference, Southern Cross University, PO Box 157, Lismore NSW 2480, Australia Email: "ausweb96@scu.edu.au"