Cyberpreneurship or Enterpreneurship on the Internet

by Dr. Russell M. Knight, Richard Ivey School of Business University of Western London, Ontario, Canada, N6A 3K7 Phone: 519-661-3299 Fax: 519-661-3959 Email: RKNIGHT@Novell.Business.Uwo.Ca

Keywords

WWW, Cyberprenuership, Entreneurpreneurship, Internet, Sales, Usage, Mythology

Abstract

One recent form of technical entrepreneurship is using the improvements in computer technology, especially the Internet, to conduct business, promote business or perform the process called entrepreneurship. This whole field has become known as cyberpreneurship, and varies from an organization which merely promotes itself by using an electronic brochure called a home page on the Internet, to companies and organizations which sell their products and services through the use of electronic mail on the Internet. Considerable mythology has quickly developed about firms that have experienced spectacular growth through their sales via the Internet, but it is mostly hype and most businesses using the Internet have reported very poor response to their home pages or difficulty in measuring that response. Many firms do not even track the number of users accessing their home page. Very little research has been done (and certainly not published) which actually measures success in terms of sales using the Internet or even user satisfaction. If we are to believe the futurists who predict that we will soon be conducting the vast majority of our business through some form of the Internet, a modicum of proof of its success is in order. That is the purpose of this paper.

The 1996 Internet Business User's Survey is now available Please Click Here to access it.

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