Cyber-presence Strategies for Business Executives

Elaine Lawrence, University of Technology, Sydney, School of Computing Sciences, PO Box 123, Broadway, NSW 2007, Australia. Phone +61 2 9968 4803 Fax: +61 2 9968 3015 Email: elaine@socs.uts.edu.au Home page: Elaine Lawrence

Jeanette Murry, Macquarie University, NSW 2109 Phone +61 2 850 9626 Fax: +61 2 850 7388 Email: jmurry@laurel.ocs.mq.edu.au Home page: Cyber.Consult

Alan Tidwell, Graduate School of Management, Macquarie University, NSW 2109 Phone +61 2 850 9963 Fax: +61 2 850 7698 Email: atidwell@laurel.ocs.mq.edu.au Home page: Cyber.Consult

Keywords: World Wide Web, commerce, executives, strategic planning

Introduction

This poster describes a course for Strategic Internet Planning for Business Executives.

Background

Eighty four of the top global 100 companies have created a presence on the World Wide Web (CyberManagement, 1996) but many business executives are reluctant to commit to electronic business until the market has stabilised. This web page outlines a strategic Internet Planning course which has been designed for Australian business executives. It takes the view that the technology is already in place and ready for immediate use (Cronin, 1996).

The course

Conclusion

Companies should act decisively and explore ways to revitalise their business by taking advantage of the opportunities of the World Wide Web now. Companies will find establishing a presence on the world wide web an excellent way to promote their corporate image and do business.

References


Cronin, M J (1995)"Doing More Business on the Internet", Van Nostrand Rheinhold, NY
CyberManagement Home Page
Kalakota R & Whinston (1995) "Frontiers of Electronic Commerce" Addison Wesley
Lanfear, Kenneth (1995) Email note re Stategies for Implemention of WWW, Networks Information Coordinator, Reston, Virginia
Lucas, Henry (1995) "T-Form organisation:Using Technology to Design Organisations for the 21st Century", Jossey Bass Publishers, San Francisco
Table of Contents
A short history of the Internet Technology issues The multi-faceted Internet Key players on the Internet Strategic Planning issues Security Issues What the Internet can do for your business Home

Copyright

Elaine Lawrence, Jeanette Murry and Alan Tidwell ©, 1996. The authors assign to Southern Cross University and other educational and non profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the art is used in full and this copyright is reproduced. The authors also grant a non-exclusive licence to Southern Cross University to publish this document in full on the World Wide Web and on CD ROM and for the document to be published. Any other usage is prohibited without the express permission of the authors.
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