Going On-line: The Case of the Armidale TIC

Hotelier Survey

Results from Hotelier Survey Questions

Preliminaries
Question 1: Awareness of Armidale On-line	Question 2: Use Internet to market the business	Question 3: Current advertising
Question 4: Continued use of current advertising	Question 5: Moteliers view of Visitor Internet usage	Question 6: Time frame for benefits

Preliminaries

• 21 possible moteliers in the Armidale City District
• 19 of the moteliers were surveyed
• Survey completed through self-administered questionnaire
• Several moteliers used to conduct follow-up interviews
• Some were sceptical about the spread of the Internet - would their message REALLYbe available to all
• Some moteliers did not think the Internet was quite ready - "the Internet isn't developed enough as a marketing tool".

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Question 1:

Have you heard of Armidale On-line?

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Question 2:

Would you use the Internet to market your business?

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Question 3:

Where do you currently advertise your business?

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Question 4:

If you did use the Internet, would you continue to use your current form of advertising ?

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Question 5:

If visitors used the Internet at the AVC, what do YOU think they would use it for?

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Question 6:

When do you think anticipated benefits from Internet advertising would be evident?

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