Perspective on AusWeb96
Business
We'd like to bring to your attention key elements of AusWeb96 from your
perspective. There are many papers, addresses and events which can help
a business person find her or his way through the rapidly changing Web landscape.
We have what we (modestly ;-) ) consider to be the best selection of keynote
addresses at any Web or Internet conference in Australia. There are three
keynotes of particular interest to the business community.
Arie Segev, Director of the Fisher
Center for Information Technology & Management (CITM) at the Haas
School of Business at the University
of California at Berkeley speaks on the
impact of the World Wide Web on Electronic Commerce. The Haas School
has recently been ranked as one of the top business schools in the USA.
And given Berkeley's geographic proximity
the heart of network developments in the US, Arie is particuarly well qualified
to speak on electronic commerce. Arie says: "In this presentation,
the impact of the World Wide Web on Electronic Commerce is explored. Arie
look at a number of examples and models of electronic commerce and look
to the future of the Web and Commerce. We draw on research conducted by
the Fisher Center and on the many examples of commercial developments in
the Bay area."
Earl Hinson of IBM Corporation has responsibility for the IBM Global
Network marketing strategy and will be talking on Organising
Global Networks. Earl says that "the Internet, WEB browsers, Home
Pages and content have become major components of our marketplace. Our market
place is high speed TCP/IP leased and dial access services for large corporations
and public sector organisations". Earl is providing a high level strategy
overview.
Danny Shader is Director of International Marketing at Netscape
Corporation in Mountain View, California. Danny leads Netscape's
international product, electronic, and corporate marketing efforts. He joined
the company following Netscape's acquisition of collaborative computing
vendor Collabra Software, Inc., where, as Vice President of OEM Sales and
Business Development, he initiated the company's partnerships with Novell,
Banyan Systems, and others. Mr. Shader joined Collabra from pen-computing
pioneer GO Corporation, where he established the company's Japanese presence
and led its international licensing efforts as Director of Business Development.
Danny will speak on The Future of the Internet and Intranet - A Netscape
Perspective. Given Netscape's importance to the industry, this will
be a very important address. Danny will also be participating in our developers
programme.
The Business Opportunities Update will
provide an introduction and survey of the business implications of the Internet/Intranet
market. The update will be chaired by our Business Theme editors Adrian
Vanzyl and Peter Gilmour. Adrian and Peter will provide an opening overview
of Business on the Web.
The presentations include John Wood from Microsoft
on A Strategy Update on the Internet and Intranets and Defining
the Value Proposition of Your Intranet from Lori O'Callaghan from Sequent
Computing's head office in Oregon
There are 13 papers and posters in the Business
Opportunities theme at AusWeb96. We'd point to the following papers
and posters as being of particular value to the business executive learning
about the Web.
Living the Dream - Practical Web Applications
Hoylen Sue hoylen@dstc.edu.au
An Intranet Checklist
David Wood dwood@plugged.net.au
There is a brief overview of the paper
and the author. Everything you need to know about Intranets.
Developing Intranets - A Financial Industry Case Study
Bernadette Hyland bhyland@plugged.net.au
Intranets
Andrew Bishop andrewb@infoweb.com.au
Everything you need to know about Intranets, but more!
Cyberpreneurship Or Entrepreneurship On The Internet
Russell M. Knight rknight@scu.edu.au
RKNIGHT@Novell.Business.Uwo.Ca
There is a brief overview of the paper
and the author. Russ reports a major survey of Canadian business use of
the Web.
Raising Awareness of Local Building Products by means of the World Wide
Web
Conall O Cathain cs.ocathain@qub.ac.uk
Connall talks about a particular market segment and the Web.
Cyber-presence Strategies for Business Executives
Elaine Lawrence elaine@socs.uts.edu.au,
Jeanette Murry jmurry@laurel.ocs.mq.edu.au
and Alan Tidwell atidwell@laurel.ocs.mq.edu.au
A "cannot miss" session. Elaine, Jeanette and Alan have prepared
a major analysis of the must-do items for presence on the Web.
Then from the Technical Futures theme we'd point to:
Agent Technology In Electronic Commerce and Information Retrieval on
the Internet
Author : Bassam (Sam) Aoun
email : sam@picasso.ece.curtin.edu.au
OR saounb@cc.curtin.edu.au Sam is a very talented young man. This is an
excellent paper.
Building an Intranet: Theory and Practice
Author : Andrew Arch & Jan Whitaker
email : ARCHA@dofa.agvic.gov.au
There is a brief overview of the
paper and the author. Jan and Andrew have direct practical experience of
building intranets. This paper reports those experiences.
You're going to need to know how to use the Internet and the Web, right?
Advanced
Netscape Browsing with 2.0 will teach you how! This is a half day,
hands on workshop by Peter Stewart, Senior Teaching Fellow at Bond University.
Half day, Saturday morning, 6 July and
Half day, Saturday afternoon, 6 July Hands on.
Or perhaps you already know how to use Netscape proficiently. Then to assist
in your market research you need Searching
the Net. Knowing where to look is half the battle, making effective
use of search tools is the other. You can then use bookmarks to easily locate
your favorite sites again and again. In this workshop, presented by Linda
Rouse of Housely Communications, you will get to know the main search tools;
learn to design search strategies, discover what indexes are available and
become a proficient searcher.
Half Day, Sunday Morning, 7 July. Hands on.
There is a full conference exhibition with companies such as Microsoft,
FastAccess Networks, Nornet,
Sausage Software, Squirrel
Software, Access One, Australian Software Innovations,
National Library of Australia and
Co-op Books.
A topic of perennial interest is how to Market
on the Internet. The team at Sausage
Software is organising a Special Interest Group on Marketing on
the Internet. The SIG will be lead by Steve Outtrim, the founder
and CEO of Sausage Software. Steve Outtrim is the 23 year old behind his
brain-child "Sausage Software." Steve wrote the "HotDog web
editor" in June last year. Sausage Software is now one of the success
stories of Australian software exporting and employs over 50 Australians.
The SIG will be discussing marketing issues on the Internet - how traditional
streams and channels are no longer relevant and how to develop your own
- what works in cyberspace. There will be plenty of opportunity to discuss
all the various possibilities for marketing your product on the Internet.
The contact for this special interest group is Cam Watson <spankk@sausage.com.au>
We hope you will register for AusWeb96
.. and if you have any questions on AusWeb96 please don't hesitate to email
the team at ausweb96@scu.edu.au.
AusWeb96 - The Second
Australian World Wide Web Conference, 7th to 9th of July 1996, at the Conrad
Jupiters Hotel, Gold Coast, Australia. Contact: Ms Julie Burton, Norsearch
Conference Services at Southern Cross University, PO Box 157, Lismore, NSW
2480, Australia. Phone (066) 20 3000 (From outside Australia +61 66 20 3000)
Fax: (066) 22 1954 (From outside Australia +61 66 22 1954). Email:
ausweb96@scu.edu.au.
Updated on
3 June 1996 by ausweb96@scu.edu.au