If you build it, will they come?

Kevin Adcock, Senior Project Officer (Marketing and Education), Web Services, Queensland Department of Primary Industries, 80 Ann Street, Brisbane, QLD 4000, Australia. Phone: +61 7 3239 6684 Fax: 61 7 3239 0860. adcockk@dpi.qld.gov.au

Colleen Gravatt, Senior Project Officer (Content), Web Services, Queensland Department of Primary Industries, 80 Ann Street, Brisbane, QLD 4000, Australia. Phone: +61 7 3239 3099 Fax: 61 7 3239 0860. gravatc@dpi.qld.gov.au

John Tipler, Senior Project Officer (Information Framework), Web Services, Queensland Department of Primary Industries, 80 Ann Street, Brisbane, QLD 4000, Australia. Phone: +61 7 3239 6685 Fax: 61 7 3239 0860. tiplerj@dpi.qld.gov.au

Keywords

World Wide Web, site construction, design, support, training, marketing, client focus, infrastructure, content, management, research, technical support

Abstract

The emergence of the world wide web as a popular medium for the distribution of information has led many businesses to venture into the development of their own web sites as a means to market their products and services. But as many disappointed company executives have discovered, creating a web site that is worth visiting is a bit of a hit-and-miss affair unless you really know what you are doing. Getting repeat visits is even harder.

Before embarking on the creation of a Web site, the following questions should be answered:

• what is the core business of the organisation?
• what are its goals?
• is the organisation trying to attract profit-making business or is it freely providing useful information?
• what is target market?

The answer to these questions will help to determine the structure, function and technological sophistication of the site.

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