This document was last modified on 8 March, 1999.

Perceived Barriers to the Widespread Commercial Use of the Web

A Lee Gilbert, Information Management Research Centre (IMARC), Nanyang Business School, Nanyang Technological University, Singapore algilbert@ntu.edu.sg

Jon Kendall, Nanyang Business School, Nanyang Technological University, Singapore ajdkendall@ntu.edu.sg

Christina Soh, Nanyang Business School, Singapore acsoh@ntu.edu.sg

Lai Lai Tung, Nanyang Business School, Singapore alltung@ntu.edu.sg

Keywords

Trade barriers, Cross-border, ASEAN, Service Quality Issues; Electronic Commerce.

Abstract

This paper describes the perceptions of leading executives regarding significant near to medium-term obstacles to the regional diffusion of Web-based commercial activity, in the context of the ongoing global evolution of the e-commerce trend. It describes the methodology used to gather and interpret data during the survey, as conducted in Singapore during late 1998 and early 1999. It concludes by offering a scenario analysis that illustrates the implications of these findings for various stakeholders in emerging online markets in the ASEAN region.

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