This diagram has three parts to it.
It is describing a situation of an imaginary lake as model for information structure.
In the lake (a) there are a number of disparate elements that have no obvious connection to each other. They are a Holden motor car, the smell of coffee, the numeral 65, a sneeze, a capital A and a lower case a, a tree, a person and the colour blue.
In a lake, these elements are always in connection with one another - there is no particular direction of flow that dictates sense making but rather proximity, an immersion in a medium, a communication medium in this case.
In the other two parts of the diagram, the lake and the elements within remain constant and the center of focus shifts around the lake. This leads to a change in the associations belonging to the shift of focus.
So at one moment the focus is close to coffee and tree and the Holden motor car. It could be breakfast in the park, and then the focus moves to the number 64 which could mean that after breakfast work became the focus.
This lake resembles the milling of information that reflects what our experience of the flux and flow of life is like and how were bring things together through proximity and memory to make sense of it.

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